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Esteemed Contributor
Posts: 5,729
Registered: ‎07-24-2025

7UP New Design & Formulation + 7UP Float

 

Morgan x 7UP.JPG Morgan Riddle 7UP

 

In coordination with the 2026 US Open, Morgan Riddle has partnered with 7UP to help launch 7UP Lime Lemon, a lime-forward reformulation of the original drink, with their Lululime campaign. 

 

"I grew up drinking 7UP, as I'm sure many people did. My mom actually never let me drink pop growing up, except for 7UP," the Minnesota native explained. "In past years, I feel like something that I've made a brand around tennis is doing fun, kitschy things, usually through my outfits."

 

7UP is updating its packaging and debuting a new formation and recipe to emphasize its lemon lime roots.

 

Alongside the new recipe, the other parts of the 7UP lineup, including 7UP Regular, 7UP Zero Sugar, Cherry 7UP and Cherry 7UP Zero Sugar will also debut a “refreshed visual identity, featuring a vertical logo, bolder colors, a more distinctive design and a new Lime Lemon designation”. They will also debut a campaign called “Flip the Sip,” a with social media and in-store events.

In a press release,  Drew Panayiotou, chief marketing and innovation officer at Keurig Dr Pepper, said, “7UP has an incredible legacy, but by giving lime the spotlight, we’re rewriting the rules of the lemon lime category. We are transforming a beloved heritage brand into a modern disruptor—delivering a sharper visual identity, a more refreshing taste experience, and a distinct position that attracts new users and deepens brand loyalty.”

Esteemed Contributor
Posts: 5,729
Registered: ‎07-24-2025

Re: 7UP New Design & Formulation + 7UP Float

1950s magazine ad for 7up featuring a 7up ice cream float

 

This 7up ad suggests 7up and chocolate ice cream, orange ice, or lime sherbet as delicious combinations. There are dozens of combinations suggested in ads and recipes and since 7up has a pretty mild taste there really are a lot of options. The most common is a very simple version of a 7up ice cream float made with vanilla ice cream and topped with a cherry. 

 

These are some other combinations you can try.

 

  • Chocolate Ice Cream
  • Cherry Ice Cream
  • Lime Sherbert
  • Orangesicle Ice Cream
  • Strawberry Ice Cream
  • Pistachio Ice Cream

7UP Ice Cream Float Recipe7up ice cream float in old-fashioned soda fountain glass with glass straw and a glass 7up bottle in the background

 
 

Make a simple 7UP ice cream float to enjoy on a warm day with friends!

 

Ingredients

 
  • 2 scoops vanilla ice cream
  • 7UP to fill the glass (cold)
  • cherry (optional)
 

Instructions

  1. Place your ice cream in a tall glass. It's best to chill the glass.
  2. Add enough cold 7UP to fill your glass, go slow it will fizz.
  3. Top with a cherry and enjoy!
Trusted Contributor
Posts: 1,766
Registered: ‎06-17-2020

Re: 7UP New Design & Formulation + 7UP Float

A childhood memory, my dad would make these on Saturday nights for a treat. 😋

Trusted Contributor
Posts: 1,222
Registered: ‎04-03-2013

Re: 7UP New Design & Formulation + 7UP Float

When it was first formulated in 1929, it contained Lithium citrate, a mood stabalizer. In 1948 it was completely removed.

Respected Contributor
Posts: 2,722
Registered: ‎08-19-2011

Re: 7UP New Design & Formulation + 7UP Float

 


@piperbay wrote:

When it was first formulated in 1929, it contained Lithium citrate, a mood stabalizer. In 1948 it was completely removed.

 


 And of course Coca Cola originally contained coca leaf extract. Why oh why do they have to ruin everything?!

Honored Contributor
Posts: 38,404
Registered: ‎03-10-2010

Re: 7UP New Design & Formulation + 7UP Float

Well this complicates things.  When I want a coke now I'll have to specity it's a LIME lemon 7-up!

Esteemed Contributor
Posts: 5,992
Registered: ‎08-28-2010

Re: 7UP New Design & Formulation + 7UP Float

We only drank 7Up when we were sick that and ginger ale.

 

I still equate it with illness.  I think most people do.

 

Esteemed Contributor
Posts: 6,726
Registered: ‎04-28-2010

Re: 7UP New Design & Formulation + 7UP Float

I haven't had 7 up in years.  I do love lemon lime and ginger ale.  Yes, mom gave us flat ginger ale or 7up when we had upset stomachs as kids.  Love an icy cold ginger ale.  We would use 7 up with sherbet for floats.  I preferred that over ice cream. 

Esteemed Contributor
Posts: 5,729
Registered: ‎07-24-2025

Re: 7UP New Design & Formulation + 7UP Float

Has anyone tried the new Lime Lemon version. Wondering if you can tell a different from the original and which tastes better?

Honored Contributor
Posts: 14,316
Registered: ‎03-09-2010

Re: 7UP New Design & Formulation + 7UP Float

We always kept bottled Coca Cola and Sprite in the house for drinking and floats.  The 7-up was bought only if one of us three children were ill.   

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