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Esteemed Contributor
Posts: 6,836
Registered: ‎06-29-2016

Re: The Curious Case Of Qurate Retail

I agree that things need to turn quickly. 

 

Project Athens is a three-year "turn around " plan introduced in June 2022, but things seem to have gotten only worse.  Three years seems optimistic. 

Honored Contributor
Posts: 16,595
Registered: ‎03-09-2010

Re: The Curious Case Of Qurate Retail

@Mindy D Thanks for posting that tip.   I sensed that Qurate's problem went way beyond what we see on TV, way beyond consumers like me making major changes in their buying habits, but those stats explain why big investors are also missing. 

 

So now we know better the scope of the problem, but I have even less financial experience to imagine any solution.  Companies and governments have to deal with what is whether they were in control to cause the problem or not.  

 

I began slowing my retail shopping a whole decade ago.  Whoever was administering QVC finances started them on the path to this disastrous point even before that most likely.

 

 

 

 

 

 

 

 

Super Contributor
Posts: 271
Registered: ‎06-07-2010

Re: The Curious Case Of Qurate Retail

The article was interesting. What I really found key was that many of its points were what customers have been saying: lackluster product and poor delivery/slow shipping. Coupled with the fact that fewer people watch cable (I don't), QVC is in a rather desperate situation.

 

I know if I hadn't gotten started with it years ago, I would not even be aware of it now. 

While the warehouse fire may have added to their woes, it is certainly not the cause or the biggest. 


I don't understand the idea of streaming a shopping Chanel. I can't imagine choosing to spend time watching a pre-recorded show. Its basically an infomercial. I do view QVC like any other online retailer, and search for products when I need to. I appreciate the product videos then, except so many of them are now just showing what's already on the computer.

 

Honored Contributor
Posts: 8,207
Registered: ‎10-03-2014

Re: The Curious Case Of Qurate Retail

[ Edited ]

We don't  need an analyst to tell us this.  We have been saying it for quite some time. 

 

"A big drop in quality paired with a rising cost environment is a recipe for short-term disaster.

 

Some customers likely reined in their spending as inflation ran hot, and others get bored due to a lack of exciting products on offer.

 

These factors combined would explain a sharp drop in customers, revenue, and margins."

Trusted Contributor
Posts: 1,752
Registered: ‎10-23-2011

Re: The Curious Case Of Qurate Retail

While I would agree that the warehouse fire did contribute to the problem, I believe way too much emphasis is being placed there, almost like a fall back excuse. 

 

See, it's not us making one bad decision after another...it's that fire...the fire did it.

Respected Contributor
Posts: 3,134
Registered: ‎03-02-2016

Re: The Curious Case Of Qurate Retail

I agree, the article is putting too much importance to the warehouse fire. QVC had major problems long before the fire. Problems that tptb did not address and still don’t seem to care about. Bad decisions by tptb are a Big part of the reasons qvc is sinking. It started many, many years ago and has continued to spiral downward.
Esteemed Contributor
Posts: 7,551
Registered: ‎03-05-2011

Re: The Curious Case Of Qurate Retail


@Mindy D wrote:

The Curious Case Of Qurate Retail 

 

This is an article I just finished which examines the financials, business and future of QRate. It's the best article I've read on the subject. The comments are also very thought provoking. If you want to read it, put the title into your google search bar. 


They don't listen to the Customers.   That is their biggest problem.  I turn it on and who is on AGAIN??? JT and Court.  THey deserve to go under.

Esteemed Contributor
Posts: 7,551
Registered: ‎03-05-2011

Re: The Curious Case Of Qurate Retail


@THEY CallMe Mr Wilkes wrote:

I agree that things need to turn quickly. 

 

Project Athens is a three-year "turn around " plan introduced in June 2022, but things seem to have gotten only worse.  Three years seems optimistic. 


@THEY CallMe Mr Wilkes   They will fail.  WHY They don't listen to their Customers.  They are doing everything and anything to turn Customers off such as myself. 

Contributor
Posts: 34
Registered: ‎05-04-2021

Re: The Curious Case Of Qurate Retail

Good article, but it was written in December when the stock was above $2.  It's at 88 cents tonight.  I also found an article from August, 2021 about Quarate's debt load being problematic.  It sounds like maybe it was a perfect storms of problems leading to this unfortunate situation.

Esteemed Contributor
Posts: 6,836
Registered: ‎06-29-2016

Re: The Curious Case Of Qurate Retail

Trading below $1/share for a period of time can lead to delisting of the stock.

 

It is never, ever a good sign and is often a precursor to a Chapter 11 filing.