Q Talk

[Spurt]

http://homeshoppingista.wordpress.com/2013/10/10/mindy-goes-to-paris-hsn-wins-world-retail-award/

Well it looks like HSN went to Paris to receive a CUSTOMER LOYALTY INITIATIVE OF THE YEAR AWARD ...... isnt it nice that SOME companies really care about customer retention, unfortunately, its not QVC....

CEO MINDY GROSSMAN was quoted as saying---

We are honored to have been recognized for this aspect of our business,” Brand said. “Our strategy for building and retaining customer loyalty centers on creating an emotional connection to our brand. We provide a personalized experience that engages, informs and entertains our customers.”

The World Retail Awards are a global platform that recognizes and promotes retail excellence. Retailers from around the world and all retail sectors compete to win these highly coveted awards, covering key areas of retail skills and operations.

This marked the first year for the “Customer Loyalty Initiative of the Year” category, which recognizes the importance of loyalty in helping to ensure retail success.

The judges looked at how a new or existing approach to customer loyalty over the last 12 months has delivered outstanding results that can be measured through sales, retention figures and customer research.