Q Talk

[THEY CallMe Mr Wilkes]

QXH revenue decline of 5% compared to 2022.

Total Qurate revenue decline of 8% due to large declines at Zulily, QVC International and Cornerstone. 

QXH Operating Income improved from $42 million to $74 million due to various cost control measures.

Total Qurate  Operating Income improved from $106 million to $176 million mainly due to cost controls.

Management reports Project Athens remains successfully on track, particularly with cost controls.  The rise in average item price has helped offset declines in units shipped.

QXH revenue declined in all categories except apparel which was flat.

Total customer count continues to fall, from 9.9 million to 8.5 million. 

New customer count also declined, from 2.4 million to 1.8 million. 

No new headcount reductions announced.

[CalminHeart]

I wonder if the final report will disclose that Q de-listed their stock because the price per share was so low. This is not a good sign, no matter how Q spins their report.

[millieshops]

@CalminHeart   Is delisting something a company itself chooses?

[Caaareful Shopper]

Source: Market Screener -- 05/05/2023 | 07:03am EDT

“In the first quarter, we saw meaningful improvement in revenue trends at our largest businesses, QVC US & QVC International, while performance remained soft at HSN, Cornerstone and Zulily.

Our customer file continues to be pressured and while we have multiple efforts underway to re-activate customer groups, we expect the impact of these initiatives to take several quarters.

Against this backdrop, we are intensely focused on factors in our control. We are on track with Project Athens and have taken significant cost actions with more underway.

We successfully managed towards higher average selling prices through price increases and an elevated merchandise strategy leveraging the improved freshness of our product assortment.

In addition, we enhanced programming and improved the performance of our daily specials by returning the urgency of a 24-hour sale,” said David Rawlinson, President and CEO of Qurate Retail.

[jackthebear]

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@Caaareful Shopper wrote:

Source: Market Screener -- 05/05/2023 | 07:03am EDT

“In the first quarter, we saw meaningful improvement in revenue trends at our largest businesses, QVC US & QVC International, while performance remained soft at HSN, Cornerstone and Zulily.

Our customer file continues to be pressured and while we have multiple efforts underway to re-activate customer groups, we expect the impact of these initiatives to take several quarters.

Against this backdrop, we are intensely focused on factors in our control. We are on track with Project Athens and have taken significant cost actions with more underway.

We successfully managed towards higher average selling prices through price increases and an elevated merchandise strategy leveraging the improved freshness of our product assortment.

In addition, we enhanced programming and improved the performance of our daily specials by returning the urgency of a 24-hour sale,” said David Rawlinson, President and CEO of Qurate Retail.

---

sigh

he needs to get outside and see where people are shopping and the prices 

I am not seeing enhanced programming 

just more childish behaviour 

[kaydee50]

The rise in average item price has helped offset declines in units shipped.

That says it all for me--prices will continue to rise while quality continues to decline.  And without new customers, a difficult road ahead.

[Othereeeen]

@millieshops 

Delisting is dictated by the exchange on which the stock is traded....in this case, the NASDAQ, which requires trading at above 1.00 a share.

If a stock trades BELOW 1.00 a share for thirty days, it can be delisted.

Delisting is NOT something a company would want to do....because the shares are veiwed as less worth, and are traded Over The Counter ( OTC) which is a more rigorous and less valuable place to trade.

Think "penny stocks".

I am waiting for the Qurate Investor Transcript to come out....it's the transcript of the earnings call that Qurates allows investors to call into, and is given by the CEO and other key officers of the company.

Usually will happen later in the day of the earnings announcement ( Today, May 5th).

You can see Qurates Q1 earnings report on Qurate Retail inc (QRTEA ticker) press release.

"Q1 2023 Quarterly Results" for Googlers!

Find QVC stock at ticker "QRTEA stock.".  Any articles will usually be found on that ticker's web pages.

[Othereeeen]

Go to thierpower point  slide presentation for 2023 Q1 Earnings Presentation for some ey eye opening facts.... 

qurateretail/db/880/8037/earnings_presentation/Slides+Q1-23+Draft_v4.pdf

[Othereeeen]

Where do YOU fall as the QVC customer?

From their report released today...some interesting criteria that is used to measure thier reach and progress:

NOTE: "Linear" TV is cable ..old style teevee viewing!! (NOT streaming!):

******************************************************************

"Average Daily Reach: Pertains to linear TV broadcasts and is the count of distinct homes that watch at least 20 consecutive seconds within a day.

Total Minutes Viewed: Pertains to linear TV broadcasts and is the sum of total daily minutes viewed within a specified time period.

Monthly Active Users: Pertains to our streaming services and is the number of unique households that watched for any length of time during the month.

Existing Customer: Made a purchase in two consecutive 12-month periods.

New Customer: Never made a purchase previously.

Reactivated Customer: Purchased in past, but not in last 12 months.

Best Customer (QVC): Purchased 20+ units in last 12 months."

**********************************************************************************

You can see how minutely they drill down to determine customer useage and viewership.

There's no guessing any more with today's technology.

THINK about this when considering particular viewership of individual hosts. They measure in SECONDS how long the viewer watches, and in minutes within specific time periods.

In other words....if you're a host, there better be eyeballs on your show, cause they can sure measure it , and make decisions on retaining hosts on the payroll accordingly.

"It ain't about squirrels or "familiy!!!!!

[millieshops]

@Othereeeen    Thanks for the specifics.  I didn't think a company would choose to be delisted, but there are times lately that what I think I know for sure isn't what is currently true.