Q Talk

[carolina2]

I'm one of the Q's senior shoppers. I have a very painful walking disability that prevents me from being able to shop at malls. I miss it. I do buy my tops from QVC. Once or twice a year I do shop at a local clothing store to by slacks. I do have some great fitting jeans that I bought from the Q but they've discontinued them. Have also bought some great household products.

[stevieb]

On 8/16/2014 moonchilde said:

On 8/15/2014 champagnepoodle said:

I think they target Kohls, Target, TJ Maxx customers.

There is no reason for those who shop at these places to shop at QVC if we're talking wearing apparel, shoes/bags or even sheets/towels, because the prices are consistently lower, with more name brands and without shipping, at those stores. Just because QVC says something is high quality doesn't mean it is.

Except most of us don't pick just one shopping venue and stick with it for everything. Regardless of our store of choice, those who like to shop like to shop from a variety of sources.

I think historically QVC might have had and relied upon a fairly significant percentage of folks that shopped pretty much with them exclusively. I'd expect to see that dwindle as their on-air offerings become so limited and redundant. In that regard, I don't know what they're thinking. They continue to want to tout how many 'new' customers are buying certain of their goods, mostly electronics and appliances, but you have to wonder if those are actual 'new' customers or are customers of the 'drive by' variety, who happened upon an item of interest once but will not become regular QVC customers... It seems to me they need to do a much better job of balancing the interests of longer term customers with the persistent marketing of merchandise that most people are going to purchase once in a great while and, in many instances, are not going to purchase from them.

[RedHeadedWench]

Anyone with a credit card is their demographic. It doesn't matter if they are 18 or 81.

[hsawaknow]

What bothers me is when some of the hosts say (esp. Rick) it costs you knothing to try it, see if you like it, you have 30 days! They make believe you really do get to try it for free.what they fail to say is there is a fee to return it unless its food or broken glass.

More carnival barking.

[stevieb]

On 8/16/2014 hsawaknow said:

What bothers me is when some of the hosts say (esp. Rick) it costs you knothing to try it, see if you like it, you have 30 days! They make believe you really do get to try it for free.what they fail to say is there is a fee to return it unless its food or broken glass.

More carnival barking.

And he would most clearly be the head barker...

[Dorothy11]

On 8/16/2014 hsawaknow said:

What bothers me is when some of the hosts say (esp. Rick) it costs you knothing to try it, see if you like it, you have 30 days! They make believe you really do get to try it for free.what they fail to say is there is a fee to return it unless its food or broken glass.

More carnival barking.

The hosts are salespeople, they are just doing their job. I'm sure the marketing department tracks which lines work best for producing sales. If we recognize it for what it is, read customer reviews or do our own research, we can make educated purchasing decisions.

[dooBdoo]

I think the general target demographic is those who might be inclined to make impulse purchases without slowing down, looking for reviews, and researching the possibility of better products or better prices (online or in brick and mortar stores). Then, add to that, those who feel the easy pay option is worth the extra money it might cost (there's usually a price for "free" monthly payments).

(My comment isn't directed to those who post in the Community, however, because I think we can see by reading discussions most posters are interested in researching and comparison shopping.)

[Dineen74]

I don't think young women sit around and watch QVC. They go to malls and shops to look at what they want. I think the demographic is probably women ages 35 to 40 and up. People are busy these days with work and children and maybe don't have the energy to shop specialty shops and malls. Any/all financial class of women shops at QVC. Personally I would not spend thousands on jewelry at QVC. Jewelry needs to be seen in person, unless it's just a few hundred dollars. I watch QVC for the unique items they feature. The things you cannot find anywhere else.

[stevieb]

On 8/16/2014 palmajo said:

I don't think young women sit around and watch QVC. They go to malls and shops to look at what they want. I think the demographic is probably women ages 35 to 40 and up. People are busy these days with work and children and maybe don't have the energy to shop specialty shops and malls. Any/all financial class of women shops at QVC. Personally I would not spend thousands on jewelry at QVC. Jewelry needs to be seen in person, unless it's just a few hundred dollars. I watch QVC for the unique items they feature. The things you cannot find anywhere else.

Unfortunately, the unique things that can't be found elsewhere seem to be dwindling quite a bit from the Q of yesterday...

[shoekitty]

I read an interesting article on home shopping done by academia. It is a long, detailed paper but had some interesting finds. This was done on home shopping, not a particular channel. About 80% of the viewers are women, the majority were married, have at least a Bachelors Degree, have a household income of 49,000 to 69,999 and are Caucasian and have full time jobs. This study was done in 2009, and revised in 2010 and 2011 I believe. What I found interesting was the general tendencies of home shoppers. The article was actually for advertisers, marketing depts.

The study was done to analyze the benefits shoppers seek from home shopping. For example,there are impulse shoppers, and compulsive shoppers, but many seek convenience. The younger viewers shop the malls as their preferred shopping . The older demographic do not have time to shop or do not prefer malls. Anyway it is too detailed a paper to classify anything for sure. I am just stating tidbits from the study. The variables are there to view. Here is the study

http://www.academia.edu/576037/Benefit_segmentation_of_TV_home_shoppers