That's the way it was last year too. All of the shows were reruns from 4p.m. on the 24th til 8a.m. on the 26th.
In years previous to that they would have shows like the West Chester Christmas Parade, show hosts showing the Christmas decorations in their homes, favorite dishes to cook for Christmas, etc. Then, last year they stopped that, and ran the reruns of shows, attempting to sell items on Christmas Eve and Christmas Day.