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Contributor
Posts: 68
Registered: ‎09-18-2010

Just thought I saw QVC was changing their name...is that true?  If so I think it would be a big mistake.  They have great name recognition now and change ....in that way isn’t always good.   That being said, it may be a good idea to present some more interesting products and not the same pillows, throws, flashlights, beds..just to name a few.

Honored Contributor
Posts: 17,892
Registered: ‎07-03-2013

I haven't seen any mention of it.  Where did you hear it?

Honored Contributor
Posts: 43,178
Registered: ‎03-09-2010

i dont think QVC is changing its name.

its parent company changed its name recently.......it was LIBERTY INTERACTIVE and it is now called QURATE RETAIL GROUP.

 

Qurate (pronounced “curate”) will comprise eight retail brands — QVC, HSN, Zulily, Ballard Designs, Frontgate, Garnet Hill, Grandin Road and Improvements — each focused around shopping in modes outside the parameters of traditional ecommerce or brick-and-mortar stores.

 

“Qurate Retail Group will be a new venture in more ways than just a change of name,” Maffei said in a statement. “We will be a select group of like-minded businesses that provide customers with curated collections of unique products, made personal and relevant by the power of storytelling, combining the best of retail, media and social.”
 
 
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"The world is a dangerous place, not because of those who do evil, but because of those who look on and do nothing." - Albert Einstein
Occasional Contributor
Posts: 5
Registered: ‎01-24-2018

QVC's parent company, Liberty Interactive is said to be changing their name to Qurate Retail Group.

 

Perhaps this is what you heard?

Trusted Contributor
Posts: 1,789
Registered: ‎03-15-2010

Only the parent company of QVC and HSN are changing their name.  Not the individual.  Looked it up on google.

Super Contributor
Posts: 352
Registered: ‎03-18-2010

Perhaps you’re thinking of Liberty Interactive name change to Qurate Retail Group which occurred last month.

Contributor
Posts: 68
Registered: ‎09-18-2010

Yes, this is what I saw.  Thanks for the explanation.  I would be shocked if QVC would change such a Long standing name...i was surprised when Evine changed theirs.  it took awhile to get used to that one.

 

Honored Contributor
Posts: 68,156
Registered: ‎03-10-2010

@Seashell girl wrote:

Just thought I saw QVC was changing their name...is that true?  If so I think it would be a big mistake.  They have great name recognition now and change ....in that way isn’t always good.   That being said, it may be a good idea to present some more interesting products and not the same pillows, throws, flashlights, beds..just to name a few.


No name change, but whatever they call themselves, I completely agree...


In my pantry with my cupcakes...