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07-16-2024 05:13 PM
That menopause Monday demeaning garbage is the last straw for me. As far as that one who flicks around on Monday nights, well I do not want to hear abt her Menopause issues. Sounds like she should go to a real Doctors to address her problem.
07-16-2024 05:21 PM
@Tinkrbl44 wrote:
@rockygems123 wrote:QVC Customer Service reached out to me to give the latest $10 off $50 code of CIJ2024.
I said I was planning on leaving feedback on the QVC tab as it was suggested yesterday in our forum I think it was @Kachina624?
She was more than willing to hear the complaints which she'll forward to her supervisor and Corporate. I get it, one insignificant call won't change QVC marketing plans that are in place however she said she has had many complaints about program host behavior and making the show unwatchable.
QVC has taken away the opportunity to buy because of the goofy antics and less product information at least for me.
She saw the significant decline in my purchases and I don't think this was anything new to her.
Not naming any names, but I find it odd that QVC can't rein in the hosts who seem to have lost their way as on-air sales reps. Why not?
Your conversation makes it sound like they're aware, but don't plan to do anything about it.
She took notes when I talked about the unkempt unprofessional hosts, the ones with dirty hair and fingernails, sloppy clothes etc.
That's a basic tenant of marketing, be pleasant and presentable and people will listen to you and be more in favor of buying the product.
Really is confounding, is it the host making the decisions in terms of appearance and behavior or Corporate?
No one knows unless you're in the thick of Corporate I guess.
07-16-2024 05:27 PM
@Squirrels Are Trash wrote:
Unfortunately it wouldn't be the first time some marketing VP fell in love with the sound of their own voice OR they are using some whackadoodle consulting firm. I hope they are measuring and will iterate on their findings.
In my world (tech marketing) we test messaging. We are not perfect but we are ready to change when campaigns/ taglines/ ads, etc. don't work.
Remember the Qantas "I Hate Qantas" koala bear commercials.
When working in the SF Corporate office the creton that made the decision to ax the koala in marketing became my boss in SF Headquarters, moved from Australia basically to keep an eye on us. He thought the koala commercials weren't effective. Wrong. Lost a lot of revenue because of that decision.
Like you say loved the sound of his own voice.
07-16-2024 05:28 PM
@Kachina624 wrote:@rockygems123. Make that two insignificant calls as I made one too. I got an email confirmation today.
An email like a summary of your phone call to Customer Service?
Mine was an incoming call with their new phone campaign to use the $10 off coupon. Was quite surprised she wanted to listen however I felt I had one with actual corporate interest, she was a live one.
07-16-2024 05:31 PM
@We rescue cats wrote:I was just reading a report that 96% of disappointed customers will not complain and that 91% will simply not return. Those silent customers will not not complain to the company but they WILL tell friends, relatives, co-workers (and I'm sure) forum friends. The average used to be that the disappointed consumer will tell 20+ people, now with Facebook, Instagram and the bulletin boards I'm sure those numbers are much higher! QVC should be paying close attention to FB comments, tweets and the comments on this board. Social tools are the megaphones of today's consumers.
When it comes to listening they should also pay very cose attention to the negative comments left from the Shop & Share Squad. . .they are more telling and more important to the bottom line than the "everything is wonderful" comments.
Woah those are big numbers!
It is exponential when people complain to their friends family and as you say social media. But the corporation needs to hear about it.
07-16-2024 05:38 PM
@skatting44 wrote:That menopause Monday demeaning garbage is the last straw for me. As far as that one who flicks around on Monday nights, well I do not want to hear abt her Menopause issues. Sounds like she should go to a real Doctors to address her problem.
I try to stick with "Never say never" but I agree that demeaning garbage is feeling close to the last straw for me too.
The stories, the annoying questions, if I'm thinking of the same person was mentioned today in my CS phone call. Inappropriate behavior and little product information. Ewwww.
07-17-2024 07:58 AM
I'd never accept a coupon by phone. It sounds like a scam to get some information. I may miss a good one here and there but I don't accept anything from a retailer by phone.
07-17-2024 10:12 AM
@rockygems123 wrote:
@Squirrels Are Trash wrote:
Unfortunately it wouldn't be the first time some marketing VP fell in love with the sound of their own voice OR they are using some whackadoodle consulting firm. I hope they are measuring and will iterate on their findings.
In my world (tech marketing) we test messaging. We are not perfect but we are ready to change when campaigns/ taglines/ ads, etc. don't work.
Remember the Qantas "I Hate Qantas" koala bear commercials.
When working in the SF Corporate office the creton that made the decision to ax the koala in marketing became my boss in SF Headquarters, moved from Australia basically to keep an eye on us. He thought the koala commercials weren't effective. Wrong. Lost a lot of revenue because of that decision.
Like you say loved the sound of his own voice.
I remember that commercial!!! I was a kid, but I really liked it! He sounds brilliant (not).
I worked for a CMO who was moved over from sales and given the title as a "reward" for bringing the product to the US. You had to teach him about marketing but not step on his ego so he could lecture you on what you just taught him. He hired a bunch of consultants who overcharged and underdelivered. He used to take only the guys out to lunch and talk about how uninformed "the girls" were and that the future of marketing is with "the men." I left about two years before he was eventually forced out. He's a CEO now because men only fail upward.
07-17-2024 11:10 AM
@Tinkrbl44 wrote:
@rockygems123 wrote:QVC Customer Service reached out to me to give the latest $10 off $50 code of CIJ2024.
I said I was planning on leaving feedback on the QVC tab as it was suggested yesterday in our forum I think it was @Kachina624?
She was more than willing to hear the complaints which she'll forward to her supervisor and Corporate. I get it, one insignificant call won't change QVC marketing plans that are in place however she said she has had many complaints about program host behavior and making the show unwatchable.
QVC has taken away the opportunity to buy because of the goofy antics and less product information at least for me.
She saw the significant decline in my purchases and I don't think this was anything new to her.
Not naming any names, but I find it odd that QVC can't rein in the hosts who seem to have lost their way as on-air sales reps. Why not?
Your conversation makes it sound like they're aware, but don't plan to do anything about it.
@Tinkrbl44 Unfortunately, I think the hosts are told to act this way.
07-17-2024 11:26 AM
@Kachina624 wrote:@rockygems123. Make that two insignificant calls as I made one too. I got an email confirmation today.
@Kachina624 What number did you call?
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