Q Talk

[ellaphant]

Down 10% from last year. Customer count down too. Yikes.

I think the core Q shopper is not paying $60 for a top. 

Google my headline for full report. 

[kaydee50]

Not surprising.  Too many other, better places to shop.  I see the focus is: "We believe social shopping is a transformative opportunity and are moving quickly to be a leader here.  QVC’s agreement with TikTok is a first of its kind partnership for 24/7 content creation and is one example of the innovation we will continue to deploy to reinvent our business.”

Reinventing, innovation--bye bye on air!

[sunshine45]

First quarter 2025 headlines:

• QVC Group revenue decreased 10% in both US Dollars and constant currency

• Generated operating income of $14 million

• Adjusted OIBDA decreased 32% in US Dollars and decreased 31% in constant currency

• QxH revenue decreased 11%

• QVC International revenue decreased 6% in US Dollars and decreased 4% in constant currency

• Cornerstone revenue decreased 13%

QxH

QxH revenue declined primarily due to a 10% decrease in units shipped, 2% decline in average selling price and lower shipping and handling revenue, partially offset by favorable returns. QxH reported sales declines across all categories.

Operating income and Adjusted OIBDA margin decreased mainly due to higher fulfillment costs and sales deleverage, partially offset by lower selling, general, and administrative expenses, favorable commission rates and higher product margins. Operating income was also impacted by a $36 million restructuring charge related to the reorganization announced in March that was excluded from Adjusted OIBDA. Fulfillment pressure was driven by higher freight rates and labor costs. Product margins increased primarily due to mix shift to higher-margin products and favorable return rates. Operating expenses decreased due to favorable commission rates. Selling, general and administrative expenses declined primarily due to lower costs from technology outsourcing from our new IT managed services contract partially offset by sales deleverage.

via businesswire

[Q-Checker]

It does not help the Q bottom line when  some forum posters gleefully bash Q products and recommend less expensive sources that do not have the overhead of a shopping channel presentation. And all this on a forum paid for by the Q.

[Kachina624]

All they have to do is ask for OUR opinions and suggestions.  We could tell them why.

[Pyrite2616]

 I wonder what vendors had their contracts cancelled.

---

This is a challenging and very fluid situation, but we are taking broad scale action to manage the impact. Five years ago, U. S. Goods sourced from China made up over 55% of our product COGS. To date, we’ve reduced that proportion to less than 50.

Still China remains our largest import exposure and given the current level of tariffs, we are working quickly to shift even more sourcing to other countries. Depending on where tariffs settle, we are targeting our sourcing mix, so that no single country is worth more than one third of our sourced goods by the end of the year. In the immediate term, we’ve canceled a number of contracts with vendors and will be prudent about placing new orders with vendors from China at the existing tariff levels. We are also actively negotiating with many vendors in an attempt to share the tariff impact and may seek to take price action on certain goods where necessary. Moving to QX8, total customer count declined 10% in the quarter driven by a 9% decrease in existing customers, a 17% decrease in new and a 13% decrease in reactivated customers.

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[Parischic]

Their prices have become ridiculous before the tariffs happened, orders still in process for 10 or more days, silly hosts, better deals elsewhere, returns taking forever to process and sending hosts to England, France, Switzerland and many more reasons is the reason QVC is losing money

[pigletsmom]

i do wonder how much they miss in sales because of shipping costs. I will almost always wait for free shipping and then if I've missed a good price I'll still skip the purchase anyway.I know they have a bunch of overhead compared to other outlets but c'mon. They want you to watch entire shows, buy mutliple items but that can add up quickly.

I don't watch a whiole lot but I'll throw the Q on over the weekend for background noise and I'm just struck by that side of things. It would be like shopping for a few hours at the mall and knowing each item you bought meant another 3 or 5 dollars extra to leave. Seems like volume would be something to stive for over shipping. As they move to a younger audience they need to start thinking like them.

[Mz iMac]

@Parischic  Q has tv shopping in the following countries.......

Japan, Germany, United Kingdom, Italy, France,  Poland and a joint venture in China.

SOURCE:  QVC