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Trusted Contributor
Posts: 1,109
Registered: ‎01-16-2020

Fortune Magazine Article on How Q is Counting on TikTok

Interesting article about Q and TikTok:

"Why QVC is making such a big bet on TikTok"

You can read it on their website.
Honored Contributor
Posts: 36,841
Registered: ‎05-17-2010

Re: Fortune Magazine Article on How Q is Counting on TikTok

@Seminole2   I haven't read the article, but did hear that months ago. Good luck with that if counting on Tik Tok to pull them out the hole.

Honored Contributor
Posts: 8,083
Registered: ‎03-11-2010

Re: Fortune Magazine Article on How Q is Counting on TikTok

Don't underestimate TikTok. It is huge. Just because you might not use it. Others are on it all day. 

Wrong is still wrong just because you benefited from it.
Esteemed Contributor
Posts: 7,762
Registered: ‎06-29-2016

Re: Fortune Magazine Article on How Q is Counting on TikTok

[ Edited ]

Social media commerce spending is currently about $150 billion (in the United States) and is poised to explode.  No retailer of anything of any sort can afford to ignore that.

 

Tik-Tok scrolling is akin to the channel surfing of the Golden Age of cable in the 1980s and 1990s.

 

The fear of Tik-Tok by those who are unfamiliar with it is quite amusing (to me.)

 

Finally, Tik-Tok's 170 million users in the United States are far, far, far more than any cable or television broadcast can ever reach.

Honored Contributor
Posts: 15,008
Registered: ‎11-03-2018

Re: Fortune Magazine Article on How Q is Counting on TikTok

They'd be foolish to not jump into social media commerce.

Honored Contributor
Posts: 8,141
Registered: ‎02-06-2022

Re: Fortune Magazine Article on How Q is Counting on TikTok



@Seminole2


If it wasn’t You I apologize but I’m glad you decided not to delete your account here. 🌷


Honored Contributor
Posts: 8,141
Registered: ‎02-06-2022

Re: Fortune Magazine Article on How Q is Counting on TikTok



TIKTOK has some phenomenal deals that are NOT on The Q’s website or APP.



For example, MacKenzie Child’s TSV was $169, however


WAIT FOR IT …..




If you bought it on TIKTOK it was ONLY


$149 !!! 🎉




YES… $20 LESS !! 😉


Trusted Contributor
Posts: 1,408
Registered: ‎10-23-2015

Re: Fortune Magazine Article on How Q is Counting on TikTok


@Nancy Drew wrote:

Don't underestimate TikTok. It is huge. Just because you might not use it. Others are on it all day. 


Like me.  😂. But seriously, QVC is a presence on TikTok and good for them.  I know out of the three shopping sites I buy from, TikTok has the most purchases.  I'm glad QVC realizes where the future lies.  Also, their prices seem to be better than their TV version.

Valued Contributor
Posts: 953
Registered: ‎02-25-2024

Re: Fortune Magazine Article on How Q is Counting on TikTok

One of my DD's recently bought a QVC item from TikTok.  She was surprised to see QVC on there and it was a good price too.  Younger generations buy LOTS of stuff on all kinds of social media.  

 

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Trusted Contributor
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Registered: ‎01-16-2020

Re: Fortune Magazine Article on How Q is Counting on TikTok

@RescueLover yes it was me! And thank you for your kind words.