Q Talk

[Icegoddess]

This just showed up in my Facebook Feed:

[geezerette]

They might be billions of dollars in debt, but they still sell a lot of products.

[They CallMe MRWILKES]

WWD:

Good news for U.S. TikTop Shop shoe buyers — QVC‘s footwear store continues in operation despite the Chapter 11 filing last week. And it’s more popular than ever before.

Data from Charm Io shows that QVC shoe shop sales jumped 1,646.96 percent to $14.1 million during the April 2025 to March 2026 period from $808,921 in the same prior year period from April 2024 to March 2025.

Shoe brands sold by QVC include Birkenstock, Clarks, Earth, Franco Sarto, Minnetonka, MizMooz, Naturalizer, Reebok, Rykä, Skechers, Vince Camuto, Vionic, and White Mountain, among others.

QVC’s shoe shop revenue is the fastest growing by far. 

[Franklinbell]

Well, that is good for them!!

[elated]

That is very interesting. Are the prices lower on TIk Tok? Do they offer discounts? Just curious because I have never used that site.

[Pink123]

Yes, I read they will increase their digital presence already going on now but Tik Tok seems to be the major player if you enjoy streaming.  I doubt it will last on TV in any form if that is what you liked.

But they better get younger based merchandise and vendors in clothing style if they are going in this direction to make it  Seniors not so much with Tik Tok.  Maybe You Tube would be a better option for elders.

[ellaphant]

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@Pink123 wrote:

Yes, I read they will increase their digital presence already going on now but Tik Tok seems to be the major player if you enjoy streaming.  I doubt it will last on TV in any form if that is what you liked.

But they better get younger based merchandise and vendors in clothing style if they are going in this direction to make it  Seniors not so much with Tik Tok.  Maybe You Tube would be a better option for elders.

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Products for younger demo on TT and other social media platforms. Not on Q tv. Younger demo doesn't watch TV, streaming and YouTube only. Late night comedy shows have lost the younger demo. That's why Friday nite shows were dropped and reruns are shown. Young people watch on YouTube. 

[Maizie Green]

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@elated wrote:

That is very interesting. Are the prices lower on TIk Tok? Do they offer discounts? Just curious because I have never used that site.

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On Valerie's last visit they had her Celebration hurricanes for $50 plus shipping. During her visit I bought them on TikTok for $35 with free shipping. 

[shoesnbags]

@Icegoddess s

I'm surprised about the shoes because so many other stores have free returns on shoes and QVC as we well know, doesn't.  Shoes are an item that has to fit just right, which is why I only order shoes from places that don't charge me to return them.  I guess I'm an outlyer on that

[mistyada]

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@They CallMe MRWILKES wrote:

WWD:

Good news for U.S. TikTop Shop shoe buyers — QVC‘s footwear store continues in operation despite the Chapter 11 filing last week. And it’s more popular than ever before.

Data from Charm Io shows that QVC shoe shop sales jumped 1,646.96 percent to $14.1 million during the April 2025 to March 2026 period from $808,921 in the same prior year period from April 2024 to March 2025.

Shoe brands sold by QVC include Birkenstock, Clarks, Earth, Franco Sarto, Minnetonka, MizMooz, Naturalizer, Reebok, Rykä, Skechers, Vince Camuto, Vionic, and White Mountain, among others.

QVC’s shoe shop revenue is the fastest growing by far. 

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Only $14 mil in sales for the year? QVC Group does more the $8 billion in annual sales. TIkTok sales are just a drop in the bucket. They certainly will not save them. I had thought TikTok had a lot more volume the way the execs talk about it.