Q Talk

[Caaareful Shopper]

It could be my imagination, but seems to me that for the past few weeks most of the hosts appear to have ramped up their hosting “persona” as if re-auditioning for their job. Not just on air, but they’ve really amplified their social media presence and engagement as well.

I’ve noticed this for QVC, and especially for HSN. HSN hosts historically have done a pretty poor job in social media. But many hosts have really ramped it up lately.

They’re doing what they need to do to keep their job. I don’t blame them at all.

[They CallMe MRWILKES]

I agree completely. 

Hosts are "re-auditioning" for the social media, Tik-Tok selling environment. 

Some veterans may succeed,  but most will not.  Newer hosts are experienced and prepared.

If you've seen Chelsea's fast-paced Closet show, that is what the future is.  The small screen cramped, vertical environment is disastrous for some.  No vast, furnished,  elaborate sets with multiple models and camera angles.

[Tori3569]

I have a feeling the new leadership will reposition the company with new products but also higher prices.  It always happens including a company I worked for that went through this.  They need to pump up shareholder value asap.  Can't even imagine what the reaction here will be.  

[Caaareful Shopper]

Some of the seasoned/veteran hosts are doing new shows and different video posts to show they still have range and can capture followers. Some have been successful, others — the jury’s still out

David has more jewelry shows coming up.

Alberti had his cooking show, and now I see on the Program Guide an upcoming ITKWD show hosted by both David and Alberti, together.

Recently, Leah has been doing really cute & funny dance routines with the models from her AM Style shows on her Instagram account.

Pat had a GRWM (Get Ready With Me) makeup tutorial video on her FB account last week.

Etc, etc.

[They CallMe MRWILKES]

Needless to say, big changes are already underway!

What will posters complain about with no television broadcasting?

Many don't "do" Instagram or stream QVC+ or go near the Tik-Tok Shop.

Old QVC is dead. ....long live the New, deeply deleveraged QVC! 

[ellaphant]

I read a list of the millions owed to vendors iand it's astonishing. Multi millions owed to A Lessman.

[santorini]

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@ellaphant wrote:

I read a list of the millions owed to vendors iand it's astonishing. Multi millions owed to A Lessman.

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What about the BILLIONS that are being "erased"?  I wonder who got burned in that decision.  Investors?  Or vendors?  That's a crazy amount.  I still can't wrap my head around that much debt.

[They CallMe MRWILKES]

Andrew will receive all $10 million owed as of April 16th.

The QVC Group plan pays all unsecured creditors (which are most vendors) every dime they are owed:  accounts payable as of April 16th.

All unsecured vendor claims are unimpaired.  The facts about the Chapter 11 are available to everyone, rather than myths and mistruths posted herein.  Go to the Bankruptcy Court source for facts.

The primary,  principal debtholders have already agreed to have most of the debt exchanged for equity in the New QVC Group.

It's a Balance Sheet Recapitalization!  Debt is being moved to Equity.

[pdlinda]

@ellaphant 

REALLY!  OMG!  That never occurred to me that the vendors weren't being paid!  I wonder where they are on the line to be made financially "whole?"

[pdlinda]

@They CallMe MRWILKES 

 GOOD! 

I wonder what the new recovery plan will be to make sure that after all the debts are paid, QVC never operates in the red again.