Q Talk

[Reever]

I saw this in the paper, and the news is not good. 

Qurate, QVC’s parent company, is continuing to experience falling sales as shoppers lean into digital services to get goods. This harsh reality for the television-shopping company has forced the brand to pivot.

Qurate is prioritizing digital audiences in an effort to attract younger consumers. The company also acquired West Chester-based QVC’s main rival, Home Shopping Network, in 2017 and is looking for ways to bring the two together.

The parent company’s CEO said it’s also looking to find “more effective forms of marketing” beyond Facebook and must improve the customer experience with “freshness” of products and the website.

[loriqvc]

Although it is clear that QVC has been experiencing some troubles this year, quoting articles from May and August doesn't seem to add anything new to the story...

[sunshine45]

---

@loriqvc wrote:

Although it is clear that QVC has been experiencing some troubles this year, quoting articles from May and August doesn't seem to add anything new to the story...

---

yes, this "blurb" is from early august 2019.

https://www.inquirer.com/business/retail/qvc-qurate-retail-group-home-shopping-network-zulily-philad...

[Love my grandkids]

@Reever Ho hum. Old news and was posted here months ago.

[geezerette]

And just exactly when do they plan on improving the customer experience with "freshness of products and the website"?

[Kindaglitzy]

Heard on local news that sales overall this Holiday season were up slightly from priori year. Hope for Qurate that also holds true.

[RoughDraft]

It must have been a really old issue of the Inquirer.

[SeaMaiden]

---

@Love my grandkids wrote:

@Reever Ho hum. Old news and was posted here months ago.

---

@Love my grandkids  Well I had not read about it and appreciate that the subject was brought up.  Old news is NEW again.