Kitchen

[hyacinth5]

Explain to me why the last half of the Ninja hour is filled with Le Creuset ******?? Especially when the very next hour IS Le Creuset?? This is currently on QVC2. If you set aside an hour for a specific line of products THAN DELIVER SUCH!!

[geezerette]

It looks like they switched the Ninja and Le Creuset hours.

Ninja is on now.

[gardenman]

Many, many years ago, back when QVC was relatively new, the old Evening Magazine show (with Ray Murray and Susie Pevaroff) went behind the scenes at QVC and showed how things worked. QVC monitored everything. They monitored the number of calls that came in per minute during a presentation. They monitored what comments by a host seemed to inspire more calls and they'd get the host to repeat those comments. If a product was selling well they'd keep it on the air longer. If the calls started to trial off they'd bump the product aside and replace it with something else. The hosts had earpieces and were constantly being updated on sales information and other information.

It's quite a production. I suspect it's even more intense now with online ordering and other data points available. QVC doesn't do anything without a reason. If they switched the shows, they had some reason for doing so. Maybe their typical Ninja buyers weren't watching at the time and the le Creuset buyers were, so they flipped them. Nothing at QVC is done by chance. It's all data driven.