I am tempted, too. I read the piece in the Insider last night and found it really appealing. But I have a very old Vitamix and am trying to hew to the maxim that "I have everything I need already, I just have to find it and use it." So before I succumb to that neat machine, I've promised myself I'd dig out the Vita Mix and make some ice and make a couple of batches of ice cream or frozen yogurt.
The only negative I saw were the colors, which were vile. White is the only one I'd order, and if that's out, I'd pass. Why they didn't include black and red, I'd love to know.