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Occasional Contributor
Posts: 7
Registered: ‎07-24-2014

What Happened To The Epiphany Brand Name?

I've noticed that while they still have platinum clad jewelry, it is no longer called Epiphany. Does anyone know why this is?

Super Contributor
Posts: 402
Registered: ‎03-11-2010

Re: What Happened To The Epiphany Brand Name?

Good question......I'm curious also.  Have purchased Epiphany in the past and been very happy with it.  

Honored Contributor
Posts: 10,246
Registered: ‎03-09-2010

Re: What Happened To The Epiphany Brand Name?

There are still pieces listed on the website as Epiphany, but it seems newer ones are called Platinum Clad.  Maybe they just decided that "Epiphany" didn't explain what it was to new customers?  Or maybe a moderator on these boards will have the answer?

 

I never understood how they arrived at the name Epiphany anyway, given the definition of epiphany!  (Did they just want something that rhymed with Tiffany?)  Smiley Happy

Respected Contributor
Posts: 2,112
Registered: ‎12-08-2014

Re: What Happened To The Epiphany Brand Name?

I don't know but the same thing is going on with Bronzo, which is also a trademark name.  While there still are Bronzo pieces, many  are now called "bronze".  I assume there are trademark issues with Epiphany and Bronzo.  Perhaps if the pieces are not made by specific factories they can't use those names.