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06-11-2018 01:11 PM
Does QVC own the LUG brand? I was surprised to read that in an article on the Retail Dive website as LUG has opened its first bricks and mortar store.
https://www.retaildive.com/news/qvc-owned-lug-opens-first-retail-store/525396/
06-11-2018 01:13 PM
06-11-2018 01:20 PM
This is interesting. I didn't know that either. I hope it's not true as it is nice to see an independent retailer like Lug. There are too many gigantic retailers taking over small companies.
06-11-2018 01:22 PM
I checked Lug's website, it's true.
06-11-2018 01:27 PM
Copied from link
Spending in airports reached a global total of $38 billion in 2016, and that could grow another 27% and reach $49 billion by 2021, according to a report from GlobalData Retail last year. Retail storefronts account for a massive 83% of all spending in airports, according to that report.
Lug, which in recent years has enjoyed the kind of boost that only Oprah can deliver, is particularly well suited to getting attention at airports. Travelers are already primed to think about their needs and desires when it comes to luggage and other supplies and often have plenty of time on their hands for shopping — although presumably they are carting around bags that they already own.
It's a rare brick-and-mortar effort from QVC, which last year merged with HSN Inc. to create the number three company (behind Amazon and Walmart) in e-commerce and mobile commerce, with $7.5 billion in online sales and $4.7 billion in mobile commerce revenue, according to company estimates. Together, the companies say they have produced over 55,000 hours of shoppable video content and have strong positions on multiple linear channels and internet broadcast platforms.
QVC has earned high marks for delivering some of the retail industry's best overall customer experience, according to rankings assembled by research firm Temkin Group. Ace, BJ's and QVC tied for the top spot out of the 48 retailers in this year's report, each earning a score of 81% and coming in 8th place overall out of 331 companies across 20 industries. And Lug itself has received the QVC Star Award for Merchandising Excellence, among other awards, the company said last week.
The QVC-HSN merger cast a shadow over Evine, a much smaller television shopping network that earlier this year was rumored to be a target of an Amazon takeover. Home shopping is a particularly effective channel for reaching baby boomers, which is an underserved market for Amazon, according to Matt Sargent, SVP of retail at consulting firm Magid.
@TY Thank you for the information.
06-11-2018 03:15 PM
Well cr*p, I love my LUG pieces, but somehow that makes me less willing and excited to buy more.
06-11-2018 03:36 PM - edited 06-11-2018 03:44 PM
I don't think QVC owns them outright. I couldn't find anything that said QVC bought them. I found articles that say they are partnered with QVC and a company called J.W. Oliphant & Associates, who work with TV shopping vendors to sell on QVC. It sounds more like a working partnership more than a "we own your brand" relationship. It might be that QVC owns part of the company and not all of it.
Read more here: http://www.jwoliphant.com/blog/ and here: http://www.jwoliphant.com/ABOUT%20US/.
I just checked the list of their other clients and they list Hickory Farms and Harry & David. Those companies are definitely not owned by QVC or J.W. Oliphant & Associates. Harry & David and some of their other clients are owned by 1-800-Flowers.
06-12-2018 09:48 PM
@Puppy Lips wrote:Well cr*p, I love my LUG pieces, but somehow that makes me less willing and excited to buy more.
I am with you there.
06-13-2018 02:11 PM
Wow, that is disappointing. I do love their bags; they provide the perfect organization, size and price for me!
This is not a positive.
Somehow QVC's involvement never seems to have benefits for the customer.
06-13-2018 02:44 PM
@mom2four wrote:Wow, that is disappointing. I do love their bags; they provide the perfect organization, size and price for me!
This is not a positive.
Somehow QVC's involvement never seems to have benefits for the customer.
Plus, the rep is so cute and excited. I feel good about buying from her since she and her husband went out on a limb to start the company. If all or more of the profits are just going to QVC, well then that changes things for me.
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