Fashion

[ITALPRIN]

Everytime I tune in it's the Kim G show.....only my opinion but if QVC wants to keep sales up they need to add more new fashions

[Still Raining]

Everytime I tune in it's the Kim G show.....only my opinion but if QVC wants to keep sales up they need to add more new fashions

EVERY TIME?  Every single time without exception?

Care to share your logbook?  

[They Call Me MR Wilkes]

From the 4th Quarter 2024 Earnings Call.

(With positive results I would program Kim and Susan even more aggressively.)  

"Apparel revenue grew 2% due to gains from Age of Possibility brands, including Kim Gravel, Jennie Garth, Stacy London and Susan Graver."

[Bookplate]

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@They Call Me MR Wilkes wrote:

From the 4th Quarter 2024 Earnings Call.

(With positive results I would program Kim and Susan even more aggressively.)  

"Apparel revenue grew 2% due to gains from Age of Possibility brands, including Kim Gravel, Jennie Garth, Stacy London and Susan Graver."

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Amusing that they try to credit the "age of possibility" promotion with Susan Graver and Kim Gravel, whose lines were at QVC long before that unfortunate branding; in Susan's case, decades before.

[millieshops]

@ITALPRIN   

New lines??  Definitely not for me.   I haven't ordered Kim's clothing, but I often tune in briefly because I often like the styles and especially her colors.  I buy so few new pieces that I won't touch new brands until they garner lots of reviews.

[Kachina624]

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@ITALPRIN wrote:

Everytime I tune in it's the Kim G show.....only my opinion but if QVC wants to keep sales up they need to add more new fashions

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@ITALPRIN.  Welcome to the boards.  You must not tune in often because there's a plethora of programming that doesn't include Kim.

Kim is a big seller, helping keep QVC on the air.  If that what it takes, bring her on!

[CrazyTimes]

As long as her line sells, Kim will be on the air. Will be interesting to see if her popularity eventually wanes. I remember seeing some brands on the Q back in the day that were on all the time. I got tired of those too. Some of those brands don't even exist today. 

[Icegoddess]

Any time I tune in and Kim is on her stuff is selling like hotcakes, so I can't imagine them cutting back on it.  I'm not buying, but a lot of people are.  

[Effie54]

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@They Call Me MR Wilkes wrote:

From the 4th Quarter 2024 Earnings Call.

(With positive results I would program Kim and Susan even more aggressively.)  

"Apparel revenue grew 2% due to gains from Age of Possibility brands, including Kim Gravel, Jennie Garth, Stacy London and Susan Graver."

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@They Call Me MR Wilkes  I disagree. I'm tired of both of them. If their sales were that good, QVC wouldn't be doing so poorly. They need new, better quality brands. 

[wilma]

I've seen a few clothing items from Kim I liked, but I haven't purchased anything yet. She has a lot of boho inspired items and prints which aren't my style. I saw a couple simple sweaters and a dress I liked, but they sold out in my size before I made a decision. I really prefer shopping in person, but being stuck at home for a few months due to health issues means I've been looking online at clothes more than usual.