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08-11-2026 09:59 AM
Just a note to managment regarding sizing hoping they take note--
I completely understand that no store whether brick and mortar or on line, can fully accomodate every body type and size. I love QVC, but I have a few "issues" with their sizing:
1. I wish QVC would not rely on the old trick of vanity sizing. It makes choosing your appropriate size very tricky for first time customers and the inevitable multiple returns may discourage repeat ordering.
2. The "average" American woman is only 5' 3". The QVC models are beautiful and do a great job, but really how may gals do they represent at 5' 8" and taller? It's very difficult to judge where a top or dress will fall on a shorter woman. Host Amy, usually does a front or side tuck which is not helpful and the petite model, though lovely is a much bustier, curvy girl than most.
3. The lenght of tops is ridiculous. Most are 26 inches or longer now. These fit like dresses on an average woman. Believe me, covering a big booty does not make it look smaller. There are plenty of tunic lengths for those who believe this is more modest. They are also becoming more voluminous as well.
4. Why did they go change inseams from 28, 29 and 31 inches to 27, 30 and 33 inches?
QVC has been amazing at accomodating taller, larger women as well as disabled folks. Please consider designing for and representing a smaller frame, shorter woman too.
I find myself ordering less and less from QVC lately as I've had to return so many items at my expense.
Thanks for letting me vent ![]()
08-11-2026 10:22 AM
I'm very surprised to learn the average American woman is 5'3"!
08-11-2026 10:28 AM
According to the CDC, the average American woman 20 and older weighs 170.8 pounds and is 5 feet 3 1/2 inches.
08-11-2026 10:32 AM
08-11-2026 10:34 AM
The general health guidance for waist is 1/2 of height. So around 31 inches? Hence the vanity sizing.
08-11-2026 10:52 AM
@Perfectpear - Thanks for your great post. I hope it helps QVC to expand the demographic of clothes buyers that they have been targeting.
08-11-2026 10:52 AM
Throwing a lot of women in categories and generalizations:
and the petite model, though lovely is a much bustier, curvy girl than most.
Really, how would we know how busty other petite women are?
These fit like dresses on an average woman. (Tunics)
Generalization again to maybe how longer tops look on you, but I see dozens of comments of those liking tunics.
QVC has a garment size chart for almost every item. I use it a lot.
These are probably very good intended suggestions for your sizing, but we can't lump our body types all together and say QVC should do this or that.
We'd all like items our perfect fit!
08-11-2026 11:07 AM
@kaydee50 wrote:According to the CDC, the average American woman 20 and older weighs 170.8 pounds and is 5 feet 3 1/2 inches.
Which explains the popularity of GLP-1 drugs.
08-11-2026 11:07 AM
I guess I am close to the average height at 5'2" (1/2). And I do like the 28" better also but I haven't noticed that all pants are now shorter. And honestly, the 28" tops work for me.
I feel QVC has to now stick to their vanity sizing. Many here know what size to order. If they swayed away from this they would have an overwhelming return rate.
I find the Click Here garment measurement 99% accurate.
As someone mentioned, we can't expect QVC, or any retailer, to accommodate only me. I find many brands too short or too boxy so I just pass them by. Other brands are perfect for me. There are so many options that I would never consider asking a retailer to make things just for me.
08-11-2026 11:30 AM
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