Customer Care

[Moonchilde]

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@KathyPet wrote:

There was a news story I read on line a couple of years ago about a consumer group that had surveyed pricing policies from multiple vendors including on line sources, B&M stores and shopping channels.  QVC was at the top of the list for the worst offender for confusing and misleading pricing.  THe group singled out QVC citing over 20 different kinds of pricing promotions.  They said QVC's pricing was designed to confuse purchasers and lead them to believe they were getting a good price when in fact they were not.

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I remember talk of this too. 

I think that very long-time customers of QVC who are in their 70s and 80s have relied on whatever QVC told them the "usual" and "sale" prices were because for whatever reason they could not and/or did not price compare and QVC used to be almost the only game in town. So, QVC has been able to claim anything they want about prices and do whatever to manipulate this particular group of shoppers.

In five years, these customers will no longer be in their data base (not based solely on age but also the non-tech savvy aspect) and they will have to deal with customers in that same age group (and younger) who DO comparison shop, know what prices are, good or bad, and who WILL shop around because they ARE tech-savvy.

It does not seem to me that QVC has done *any* planning for this eventuality, which is bizarre.

[KathyPet]

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@Moonchilde wrote:

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@KathyPet wrote:

There was a news story I read on line a couple of years ago about a consumer group that had surveyed pricing policies from multiple vendors including on line sources, B&M stores and shopping channels.  QVC was at the top of the list for the worst offender for confusing and misleading pricing.  THe group singled out QVC citing over 20 different kinds of pricing promotions.  They said QVC's pricing was designed to confuse purchasers and lead them to believe they were getting a good price when in fact they were not.

---

I remember talk of this too. 

I think that very long-time customers of QVC who are in their 70s and 80s have relied on whatever QVC told them the "usual" and "sale" prices were because for whatever reason they could not and/or did not price compare and QVC used to be almost the only game in town. So, QVC has been able to claim anything they want about prices and do whatever to manipulate this particular group of shoppers.

In five years, these customers will no longer be in their data base (not based solely on age but also the non-tech savvy aspect) and they will have to deal with customers in that same age group (and younger) who DO comparison shop, know what prices are, good or bad, and who WILL shop around because they ARE tech-savvy.

It does not seem to me that QVC has done *any* planning for this eventuality, which is bizarre.

I do agree with you Moonchilde.  I read on these forums postings from customers who are heavy and frequent buyers from QVC.  THey seem to be older woman who cannot or do not wish to get out to B&M stores and appear to be oblivious to the selection of comparison shopping opportunities available on line.  THese buyers are aging out and are being replaced by younger, tech savvy customers who are not going to be taken in by QVC's pricing games, shoddy merchandise and high shipping fees.  AS far as QVC's target market being consumers with annual income of over $100,000 I wonder what they are putting in the coffee in the QVC executive offices.  I cannot believe that most people with that kind of income are making QVC their primary shopping venue especially for fashion items.

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