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Respected Contributor
Posts: 4,936
Registered: ‎07-02-2015

"shrinkflation" in product sizes--Google it

If you've noticed you're getting less of a product but not paying much more, that's shrinkflation, and many product manufacturers are doing it in virtually all retail goods categories.

 

Their costs are going up for raw materials but  they don't want to steer away customers by pricing the product higher, so the packaging shrinks.

 

There are interesting stories from Washington Post and other major media lately, interviewing consumers and companies, including Costco, about the shrinkage.  One fellow claimed even his cat notices the downsize in the amount of the canned catfood he's eating.

 

Expect the $4.99  price of Costco's rotisserie chicken to go up, according to Costco.

Esteemed Contributor
Posts: 5,656
Registered: ‎10-11-2017

Re: "shrinkflation" in product sizes--Google it

[ Edited ]

I think that's been happening for quite a long time-ice cream, cake mixes, some canned goods, sugar and flour to name a few.

Honored Contributor
Posts: 15,641
Registered: ‎05-01-2010

Re: "shrinkflation" in product sizes--Google it


@catter70 wrote:

I think that's been happening for quite a long time-ice cream, cake mixes, some canned goods to name a few.


@catter70  Yes, you're right, it has been happening for a very long time. Not new.

Honored Contributor
Posts: 11,665
Registered: ‎03-09-2010

Re: "shrinkflation" in product sizes--Google it

I notice it also in toilet paper rolls getting narrower and narrower.

Honored Contributor
Posts: 10,349
Registered: ‎03-09-2010

Re: "shrinkflation" in product sizes--Google it

I would rather they just out and out raise the price instead of reconfiguring the packaging in the hopes that we won't notice.

Respected Contributor
Posts: 4,384
Registered: ‎03-09-2010

Re: "shrinkflation" in product sizes--Google it

[ Edited ]

I first noticed this about ten years ago.

 When a box of Kleenex tissues went from 200 tissues per box, to 175, to 160, and now it's 144. 

 

And Costco's Kirkland brand toilet paper used to contain 36 rolls, now it's 30.

Honored Contributor
Posts: 15,219
Registered: ‎11-24-2013

Re: "shrinkflation" in product sizes--Google it

@novamc1  This is nothing new and has been going on for at least the last 3 years. At least.

Trusted Contributor
Posts: 1,261
Registered: ‎06-02-2014

Re: "shrinkflation" in product sizes--Google it

Yes, I remember Andy Rooney, during his

segment at the end of every 60 Minutes show.

 

He brought out coffee, ice cream, and a few

other items that had been reduced in size, but

often looked the same. 

He was the first person

I remember mentioning this.

Honored Contributor
Posts: 36,668
Registered: ‎03-20-2010

Re: "shrinkflation" in product sizes--Google it

[ Edited ]

@catter70 wrote:

I think that's been happening for quite a long time-ice cream, cake mixes, some canned goods, sugar and flour to name a few.


@catter70 

 

Yep, you are so right, its been going on for a while---ice cream bars sure have been shrinking, a bag of dry cat food used to fill 1 1/2 Lock N Lock containers, now it barely fills ONE, the number of chips in the bag have gone way down, and instead of 5 lbs of sugar its now 4 lbs....Woman Frustrated  And its only going to get worse..

Animals are reliable, full of love, true in their affections, grateful. Difficult standards for people to live up to.”
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Honored Contributor
Posts: 8,250
Registered: ‎11-15-2011

Re: "shrinkflation" in product sizes--Google it

[ Edited ]

You can't run a "smaller size" in the same machines. 

They have to be re-tooled, new boxes, cans, jars, lids, labels, etc.  Upgrades are tax deductable and the Companies actually make more money, bottom line, by shrinking the product.  All politics!