Community Chat

[FiddleDeeDee]

From what I've read, the core customer is female, 67 and on a fixed income. Doesn't care to order online or by phone; she wants a live person to speak to when she places an order.

[Susan in California]

I started purchasing items from QVC around 1990.

Then, it was everything from a Nesco cooker,

suitcases, pots and pans, shoes, clothing as well as

makeup.

I was a busy mother, working full-time, with sons in

all sorts of after-school activities.  My husband

and I were on the go constantly, so for me QVC

became a wonderful shopping site which saved

me so much time.

Now that I am retired, I find myself still purchasing

from QVC, but now I primarily buy shoes and

clothing. 

I do think a lot of the shoppers are older ladies,

but I would think there are others much like myself

20-30 years ago.

[Trinity11]

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@Susan in California wrote:

I started purchasing items from QVC around 1990.

Then, it was everything from a Nesco cooker,

suitcases, pots and pans, shoes, clothing as well as

makeup.

I was a busy mother, working full-time, with sons in

all sorts of after-school activities.  My husband

and I were on the go constantly, so for me QVC

became a wonderful shopping site which saved

me so much time.

Now that I am retired, I find myself still purchasing

from QVC, but now I primarily buy shoes and

clothing. 

I do think a lot of the shoppers are older ladies,

but I would think there are others much like myself

20-30 years ago.

---

@Susan in California I just googled. The average age of the typical QVC customer is 35-64.