I would:
- Eliminate all shows that have a host's name in it. Frivolous and silly, not to mention many times they are on extended vacations or transitioning to other other shows, that they miss a large number of their scheduled programs. It is also a vanity project for many of the hosts to make them seem more important than they actually are.
- Rotate programming quarterly. It gets stale, Monday does not have to be fashion all night. Sundays do not have to be food all afternoon. DV is capable of hosting home decor, electronics, etc. so mix it up. Keep the hosts on their toes so they show more interest in what they are doing. Some of their body language shows boredom and complacency, step up their game.
- Let the hosts be individuals, and stop the insane put on dancing, bragging, and over the top behavior. If someone is naturally more low key, do not change their identity. All the viewers are different, stop trying to cookie cutter the newer hosts to be obnoxious performers like a few of the other no-names-mentioned. That old song and dance is also stale and boring, or in some viewer opinions, off putting. They are sales people, stop telling strangers about your kids, missions to foreign countries and vacations.
- Tell all details of the product a minimum of two times in the regular 5-7 min presentation. That includes a requirement of showing all colors, fabric content, seams, details, lining, etc. If a host must tell stories or their head will explode, they have to go through all the details at least once before their useless information is provided. If you are selling a car, you talk about the engine, the warranty, etc. because ultimately people want to actually know what they are buying.
- Reduce the duration of TSV presentation. Some sources say attentions spans are dropping. People tune out around 2.5 mins, based on a very brief quick search on the internet. Keep it short and get to the point, and stop with the one hour special presentations of these items, after the initial 1 hr midnight kickoff.
- Free shipping on all TSV's, Big Deals, Beauty IQ, lunchtime specials, as-is items and clearance.
- Reduce the promotion of Q50, Age of P, etc. Commenters, ie; potential buyers, are not really buying into this. It seems to be polarizing and the company needs to stay more middle of the road and inclusive of all people. Not just women of a certain age. Q needs to go back to basics, show unique items, offer better competitive pricing, and address the shipping costs.
ETA
8. As an imaginary leader of this company most of all I would ask myself and of others to do the following: Review all salary costs of hosts, number of hosts, channels and streaming programming including "talent" like the Busy show, Belles podcast, SK podcast, and any other baking, wrapping challenges or cooking/decorating shows and costs of operating. There are a lot of high costs that go into production, directors, set decorators, editing, sound, cameras, etc and maybe licensing fees (not sure about that but threw it in). What actual Value is that bringing to the average customer who lives on a budget? Ask the BD team "is anyone watching this expensive programming?" Finance team, show me the numbers of viewers vs cost. is that a value to Q? Are sales up because of this, or are we throwing anything at the wall to see what will stick because we never really were prepared for online shopping to knock us back on our heels? How can we actually improve the shopping experience for our customers. Perform actual surveys with long term and new customers, what do they like what don't they like and why?
Blogs & Forums
Forums
Blogs
Nothing else much gets to me--any or rather most of the annoying hosts are easy to avoid by switching the channel. 24 hours of any one thing is boring tho ----
