@They Call Me MR Wilkes wrote:
Dictionary notes that postings of the word exploded 1200%+ after its use by Tik-Tok star Jools Lebron in a viral video.
That video is hysterical and I still laugh everytime I see it!
“You see how I do my makeup for work? Very demure. Very mindful."
Jools Lebron is a trans woman. 2 other trans women had coined the phrase, but Jools' video made the phrase mainstream.
She was describing how she does her makeup for work. It IS hysterical!!!!
""You see how I do my makeup for work? Very demure. Very mindful," she says in her video, which has over 1.2 million likes and 10.7 million views at the time of this writing. "I don't come to work with a green-cut crease. I don't look like a clown when I go to work. I don't do too much. I'm very mindful while I'm at work. You see how I look very presentable? The way I came to the interview is the way I go to the job. A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma. Not demure. I'm very modest. I'm very mindful. You see my shirt? Only a little chichi out, not my chocho. Be mindful of why they hired you. Here's your reality check, diva. What's the name you'd like me to make it out to?"