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This is global, not just NYC!
I just read the history of it, lol.
Now, why January?
I was wondering the same thing. I can't imagine sitting down on a cold subway seat without pants 
It's probably like that thing where all those guys go swimming in the ice water - the cold is part of the 'thing'. 
It just goes to show you that a lot of people will follow any idiotic thing someone thinks up.
Holy Smokes!
I never heard of it before, but after a bit of googling...
http://improveverywhere.com/missions/the-no-pants-subway-ride/
Nobody is worried about shrinkage?
Where do they keep their subway tokens? 
Nevermind, I don't want to know lol.
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