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[Mary Queen of Dots]

Within hours of infant Prince George's being spotted sporting a dashing swaddle, a baby-mad world went searching for the blanket's maker, found it, swamped it with orders, and crashed its servers.

The company is aden + anais of Brooklyn, N.Y. The prince's jaunty bird-print blanket is part of the Jungle Jam Swaddle Classic Muslin Collection, a 4-pack of which ordinarily retails for $49.95.

Now is not an ordinary moment.

Over 10,000 orders poured in almost at once, says company founder-CEO Raegan Moya-Jones, after George was photographed leaving the hospital in swaddling. "It was pretty instant, from the moment that he made his debut," she tells ABC News. "Within an hour we were getting slammed. Our servers crashed within the first four hours, and again the following day."

The item currently is out of stock. She expects a rush order of another 10,000 to arrive by the end of August. Until then, she suggests, swaddle-seekers could try to find a store that still might have a few of the prince's preferred bird-pattern left in stock. (The company's website has a list of retailers.)