QVC's sneaky marketing ploy

Emma bunting · ‎04-21-2014

I've gotten two emails this week declaring that "your item is back in stock!" Problem is, they're products that I never put on wait list......or ever even looked at I don't think. One was a Dr. Denese product.... And I have used some of her products in the past but not this particular one. My guess is that QVC is trying to trick people into thinking that they had put a certain product on wait list.....or at least a wish list.....and had forgotten doing so. But this tactic definitely is designed to make you take a closer look and perhaps impulse buy. I think by using the words "your item" it's kind of a deceptive practice. What do you think? Just clever marketing? Or a bit underhanded?

Bird mama · ‎03-12-2010

This must be a new thing because I received an email advising that an eterna gold bracelet was back in stock. At one time, the bracelet was on my wish list.

There are times when you must speak, not because you are going to change the opposing side, but because if you do not speak, they have changed you.

wildcat fan · ‎03-23-2010

Interesting. . .you may be on to something there. I asked to be removed from their email list.

MaggieToo · ‎03-09-2010

I sometimes get emails reminding me of something I started to order, but didn't complete the order.

violann · ‎03-10-2010

Why "sneaky". If I want it, I buy it. If not, I clear it out of my order records. No biggie.

misspammie · ‎03-14-2010

to me this is another try and simply drumming up business because they need to do so. just from reading these boards, it's clear that we've all cut back to quite a degree from ordering, and I think it's more widespread throughout their business. I myself have never returned so many purchases as I have within this year...the reason being totally messed up sizing and fit from what you THINK you're going to receive when you order in the first place. and I ponder quite a while with deciding whether to order or not, all the while thinking I'll probably be returning the item$$$$$.

adelle38 · ‎03-09-2010

It's all just sales tactics. One way to combat it is go to your account and opt out of promotional emails and alerts.

It's always a victory for me when I remember why I entered a room.

Emma bunting · ‎04-21-2014

On 6/22/2014 violann said: Why "sneaky". If I want it, I buy it. If not, I clear it out of my order records. No biggie.

Hi vilolan. I think it's "sneaky" because they are being deceptive when they say "your item" is back in stock , when it is neither an item I've ever ordered before , nor even expressed any interest in.

Lila Belle · ‎01-24-2013

I've never gotten such an email like that.

Buck-i-Nana · ‎09-28-2010

Given the extremely poor computer programming we've all seen on this website for ages, I suspect the issues isn't QVC trying to drum up business, or deceptive practices, but yet another automation glitch.

I've had instances where I put something in my cart, changed my mind and removed them from my cart only to have a reminder pop-up on my next visit to the website advising that I still have an item in my cart. When I look at the cart, it is empty.

QVC's responsibility lies in the fact that they apparently are clueless how to deal with poor computer support!