QVC Artical

Winkk · ‎03-15-2010

There's a nice article in today's Philalphia Inquirer. (I tried to post the link but I'm not sure how to do it on my tablet.)

The article was about all their faithful customers who have kept them in business these past 40 years. They interviewed several of them and their stories were interesting. One lady had no idea how much she owed QVC because she uses easy pay for everything. She thinks it's about $5,000.

At the end of 2024, 75% of viewers were over 55. As they age, the younger generation doesn't sit and watch like the original viewers did. QVC is well aware of needing to reach the next generation. They picked up 225,000 new customers from TikTok. But, they are billions of dollars in debt.

A big challenge has been Amazon. Amazon is so big they can't compete. But, they have no intentions of giving up.

Estellee · ‎07-12-2011

Amazon is great but QVC has many products that I can't find at Amazon.

Effie54 · ‎09-08-2010

@Winkk I don't think Amazon is their competition. They may say that, but how many people actually buy their clothes and makeup on Amazon? Their lack of revenue is due to their extremely poor marketing, terrible leadership, and rising prices.

Winkk · ‎03-15-2010

@Effie54 wrote:
@Winkk I don't think Amazon is their competition. They may say that, but how many people actually buy their clothes and makeup on Amazon? Their lack of revenue is due to their extremely poor marketing, terrible leadership, and rising prices.

@Effie54 .I don't disagree with you. But, Amazon really hurts a lot of other retailers who don't have the cash flow to compete. I love Amazon and I have been getting my cosmetics and some clothing from them. I thought the article was nice because they were appreciative of all their customers.

.

Teddie · ‎03-10-2010

I wonder how they could know the average age of their viewers. I’ve never told them my age anywhere. Could it be a guess…

Tinkrbl44 · ‎08-23-2010

@Teddie wrote:
I wonder how they could know the average age of their viewers. I’ve never told them my age anywhere. Could it be a guess…

@Teddie

Our "information" is out there, and many companies collect data and sell it. Even if you've never told QVC anything about yourself, another source may have told them what they wanted to know.

Puppy Lips · ‎05-09-2010

Amazon has hurt a lot of companies, the one my husband owns included.

Just to vent here - people can be so rude. I can't tell you HOW MANY times a customer will ask if the products we sell can be found on Amazon. Some people will stand at our on site location and search Amazon on their phone for our product while in our selling area. The thing is, said customer would not even know about that product had we not brought it right to them. Plus, we have to pay to be in that space, so matching a price on Amazon, if they even have it, is not possible.

Can you imagine calling in to QVC, on air, and asking the vendor if, say, a vacuum cleaner is also available on Amazon?

Always remember that you are absolutely unique. Just like everyone else. Margaret Mead

Puppy Lips · ‎05-09-2010

I am still shopping at QVC, though I a trying to cut back. I shop when I watch, mostly. But I am watching less and less. There are more hosts that I WON'T watch than those that I will. I like Susan Graver's clothes. But gosh darn it, why does it seem that JT is almost always her host? UGH. Probably because it is a continuous gush fest over Susan. Enough already.

Always remember that you are absolutely unique. Just like everyone else. Margaret Mead

Bookplate · ‎08-19-2011

@Puppy Lips wrote:
Amazon has hurt a lot of companies, the one my husband owns included.

Just to vent here - people can be so rude. I can't tell you HOW MANY times a customer will ask if the products we sell can be found on Amazon. Some people will stand at our on site location and search Amazon on their phone for our product while in our selling area. The thing is, said customer would not even know about that product had we not brought it right to them. Plus, we have to pay to be in that space, so matching a price on Amazon, if they even have it, is not possible.

Can you imagine calling in to QVC, on air, and asking the vendor if, say, a vacuum cleaner is also available on Amazon?

@Puppy Lips Well said; Amazon has been immeasurably destructive to retail in many ways.

I have been in bookstores and seen people looking up, in the Amazon app, the book they are holding in their hands. It makes me want to grab their phones and beat them about their heads with it. Fortunately I have not yet indulged in acting this out.

Etoile308 · ‎01-04-2014

They are attempting to reach the next generation at the expense of alienating those faithful customers who have kept them in business these past 40 years.