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Respected Contributor
Posts: 4,781
Registered: ‎03-10-2010

Next Generation of Home Shopping Channels

What do you think it will be next?

I don't see the early teenagers buying makeup or even apparel from the shopping channels. I know they are all keeping up with Facebook, Twitter, apps etc but I sure don't see the younger generation watching or even ordering from any of them.

I know if I were 17, 18 again, I wouldn't order any of the fashion over the TV, I would be so used to free shipping I would refuse to order from any of them. I would be in "the immediate" satisfaction mode meaning I want it now and don't want to wait. I sure wouldn't want to order anything with the thought that I had to pay to ship it back. I also believe I wouldn't want to order anything from where my mom/grandma shops (that was really the truth years ago) and overall, I wouldn't think its trendy to order over the TV. I also believe the younger generation wants to see "deals" (maybe we all do) but paying full price doesn't do much.