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06-07-2026 10:24 AM
If you’ve visited or shopped at Macy’s Herald Square over the past 60 years perhaps you remember the giant signage known as "The Shopping Bag". It's right at the corner of Broadway and 34th Street.
It's coming down this weekend! Macy’s says it will be replaced with something new and updated. I might go up and check out the progress and status.
06-07-2026 10:32 AM - edited 06-07-2026 10:33 AM
Interestingly, Macy's doesn't own the 5 story building below the sign. It leases the space above.
Macy's built its Herald Square location around the existing structure!
06-07-2026 11:10 AM
It looks as though. It's been added to several times.
06-07-2026 11:22 AM
@They CallMe MRWILKES Thanks for sharing! Interesting!
06-07-2026 12:01 PM
The red shopping bag sure stands out. I'm very curious what will replace it. Maybe the red will go away too?
Hope you keep us updated @They CallMe MRWILKES .
06-07-2026 12:04 PM

World's largest shopping bag. ![]()

06-07-2026 03:29 PM
Whatever they replace it with, I'm sure it will stand out just as much if not more.
06-07-2026 05:58 PM
06-07-2026 06:09 PM
I have visited. I'm wondering if they still have the wooden escalators inside the store?
06-07-2026 06:19 PM
@september wrote:I have visited. I'm wondering if they still have the wooden escalators inside the store?
Yes, I was in the store during the holidays a few years ago. We asked specifically for "Miracle on 34th" merchandise and no one had a clue what we were talking about.
The flagship property is valued at between $1-3 Billion.
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