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10-02-2013 01:16 AM
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Holy crow!
Celeb chef Emeril Lagasse has defected, from HSN to QVC!!!!
The No. 1 home shopping network announced Wednesday that Lagasse "returning" to it. We don't remember him ever being on QVC, just HSN, but there you go.
The press release said that Lagasse will be showcasing his line of professional kitchenware, food and cutlery products.
From his critically acclaimed restaurants around the country to his popular cookbooks and cooking shows, Lagasse has devoted his career to sharing his love of food and making cooking an enjoyable experience. The celebrity chef's collection features an eclectic assortment of culinary tools that are perfect for home chefs, including cookware sets, a cast iron pizza pan, a master cutlery set and even a deep fryer. Designed to reflect Lagasse's signature culinary expertise, each piece in his line embodies an innovative yet practical style and includes cookware by All-Clad, kitchen appliances by T-Fal and more.
"While Emeril's star appeal is great for QVC, what attracted us most about offering this signature line is his genuine passion for cooking and his desire to create innovative, high-quality products," said Ken O'Brien, vice president of merchandising for QVC. "The variety of pieces in his line is sure to appeal to self-proclaimed 'foodies,' as well as the occasional home cook."
No stranger to QVC, Lagasse previously appeared on air in 2002 with a cookware set. More than a decade later, Lagasse is scheduled to return on October 16 during the "Emeril’s Kitchen" broadcast with additional shows scheduled for December, January, February and well into the spring.
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