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Frequent Contributor
Posts: 145
Registered: ‎07-19-2018

I have a retail question?

I'm not an educated woman. Can someone generally tell me how retailers determine their shelf price?
Is it a percentage value from distributor? Thanks for you information.
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Honored Contributor
Posts: 29,212
Registered: ‎03-09-2010

Re: I have a retail question?

@FLSUNFUN 

 

It used to be a 100% markup on clothing. So, if the wholesale price was $50, you would pay $100.

 

Jewelry was a 500% markup, I had heard. I used to work in clothing retail as a teen.

~Have a Kind Heart, Fierce Mind, Brave Spirit~
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Frequent Contributor
Posts: 145
Registered: ‎07-19-2018

Re: I have a retail question?

@LTT1

Holy Moly!!!!!! Thanks so much for the information!
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Trusted Contributor
Posts: 1,881
Registered: ‎03-10-2010

Re: I have a retail question?

I used to work at a fabric store - the mark-up was 100%.

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Honored Contributor
Posts: 10,574
Registered: ‎03-09-2010

Re: I have a retail question?

@FLSUNFUNThe simple answer is that they add up all their expenses and try to figure out how to make a profit after all of them get paid.  So for QVC, they have the expense of the merchandise, of their TV productions with all the studios, the salaries on and off cameta, all their buyers, their warehouses, their insurances, their advertising. their corporate salaries and offices, ans there's more!  

 

It's virtually impossible for us as consumers to figure out because we don't have access to all that information and with a company like QVC which sells a huge variety of products, each kind has a different cost overall and each kind also had a diffeent possible return.

 

I grew up in a retail family, worked retail at various times in my life, and I never try to figure how what a company SHOULD charge me.  When I need or want something I do what I can which is comparison shop to find the best value for me at the time I want to buy. 

 

I think comparison shopping was easier years ago when there was no Internet just because the choices were so much more limited,  Now sometimes there's just too much choice, too many sites to check sometimes, but for me it's still the only way I feel I can use my money wisely.  I don't even try to save the same percentages on everything just as the retailers don't profit the same percentage on everything.  

 

Most of all, though, I've decided my best "tool" is not to want what I really will never be able to afford -  and that keeps me sane!

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Respected Contributor
Posts: 4,868
Registered: ‎11-15-2011

Re: I have a retail question?

Their investors are also guaranteed a certain return on the stock.  That's also included!

 

If I really want it and I can afford to buy it and enjoy it; it is a good deal for me!

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Trusted Contributor
Posts: 1,352
Registered: ‎11-21-2011

Re: I have a retail question?

Many drugstore items are around 20% but greeting cards are usually 100% profit.

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Honored Contributor
Posts: 10,574
Registered: ‎03-09-2010

Re: I have a retail question?

@ZhillsThe investors do expect a return -  Is it really guaranteed?  I'm thinking one of the reasons for companies going into bankruptcy is that too many investors back out when the profits disappear.

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Respected Contributor
Posts: 4,868
Registered: ‎11-15-2011

Re: I have a retail question?

I believe you are correct.  That is why some companies file for bankruptcy with a chance to recover profits.  

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Honored Contributor
Posts: 32,266
Registered: ‎03-09-2010

Re: I have a retail question?

[ Edited ]

in general, for clothing and accessories...... in a single store, small local chain,  or boutique type stores....

 

i buy a pallet of sizes of a shirt for $20 per shirt.

 

i sell them in the store for $40 per shirt.

 

when i mark it down i am still making money on each item, until i mark it down more than 50%. my goal obviously is to sell as many as i can prior to a 50% markdown.

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"We shall pass this way on Earth but once, if there is any kindness we can show, or good act we can do, let us do it now, for we will never pass this way again." - Stephen Grellet