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Valued Contributor
Posts: 937
Registered: ‎06-24-2010

My Hallmark store is right next to a Home Depot, which I think is a great idea.  If DH wants to go to Home Depot and I am not interested, I could just walk over to the Hallmark store.  That said, I don't know how the one nearest to me stays in business, as it is never busy at least not when I am there.

Honored Contributor
Posts: 12,711
Registered: ‎03-09-2010

Sadly, another store that priced themselves out of the consumer market IMO!

 

Every year I bought recordable books for Christmas for my GD.  It was such a "joy" for her to enjoy reading & hearing our voices.  This year I went to buy $35 was ridiculous -- and only way you could get discount was to be a "gold" hallmark member ($5 off).  

 

And ornaments & cards are priced so high I stopped buying Hallmark.  I now take advantage of the BOGO sales. at Publix during holidays.  I stocked up last year for Christmas.  In fact, just today I went into Publix -- big Hallmark display used to be as soon as you walked in (3-4 aisles) now it's in candy aisle with reduced space maybe 3-6 ft.   I asked store manager -- Hallmark being phased out...

 

Honestly, I think I'm the only one in my family who sends cards anymore (even my Christmas card list is down to about 4-5 special "older" friends who appreciate mail).

 

No one looks for cards in the mail anymore since "social media" took over -- heck if I my home phone wasn't included in my cable package that would be gone too!

 

And dollar tree (2/$1) and dollar general have great cards from American Greetings ($1) 

 

 

 

Honored Contributor
Posts: 16,492
Registered: ‎03-09-2010

There's a Norman's Hallmark near me that does very well.  In addition to Hallmark cards and gift wrap they sell all kinds of gift items from Vera Bradley, Yankee Candles, jewelry, candy and many other things. 

 

I go in whenever I need to find a quick gift item.

Honored Contributor
Posts: 20,648
Registered: ‎03-09-2010

I don't know if it's as much price as it's the fact that you can buy them in the grocery store, drugstores, etc.

 

I buy 7 cards a year and get them at the grocery store.   I honestly don't even know if they charge the same as the Hallmark price on the back of the card - probably.   I just get them as I need them.

 

There probably is just a lot less need for them to have separate stores that are just Hallmark items.    I guess, however, one benefit is that they have a lot more Hallmark stuff than you'll generally find at other stores.

Respected Contributor
Posts: 4,479
Registered: ‎05-30-2010

I don't know about buying at the Dollar Store,maybe in your area. These stores are not in my area. Papyrus greeting cards, now those are expensive. Hallmark, in comparison, not so much.

Honored Contributor
Posts: 14,985
Registered: ‎03-15-2014

Like others said, Hallmark stores have priced themselves out of business.  $4.99 and more for a card is ridiculous.  They try to add value by adding beads or ribbons and some other cheap decoration to the paper.  I like to send a card now and then, but only go to Hallmark as a last resort.  There are other places that sell cards, giftwrap, ribbon, etc. that are inexpensive and less cheesy.

Honored Contributor
Posts: 11,661
Registered: ‎03-09-2010

I haven't been to a Hallmark store in a long time, though I always used to enjoy them.  I currently make all my own cards and still send out a fair amount of cards.  As to wrapping paper, I tend to get that at Target or the drugstore.

Valued Contributor
Posts: 654
Registered: ‎08-06-2012

 

My Hallmark store was taken over by The Paper Store but continue to carry all Hallmark cards, wrapping paper, bags and gifts.  They still take my Hallmark member's card for discounts too.  Aside from the name change, it's pretty much the same store.

I'm happy it didn't leave the area.

~ To Know, To Dare, To Will, To Remain Silent ~
Honored Contributor
Posts: 43,132
Registered: ‎03-09-2010

we have three hallmark stores within 5 miles of us. they are all busy and still going strong. they have been around for years. my daughter and i enjoy going in and browsing.....and buying. they usually have nice gift and clothing/accessory items there. i also have a collection of LOLITA glasses and stop by there when i am in the mood for a new one.

 

my favorite time to shop there? a week or two after christmas.....when items are 50%-75% off!

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"The world is a dangerous place, not because of those who do evil, but because of those who look on and do nothing." - Albert Einstein
Esteemed Contributor
Posts: 5,139
Registered: ‎03-10-2010

I agree that Hallmark has priced themselves out of business.  Our store at the mall closed, but did reopen in a much smaller version of itself at Christmas time.  To be honest, I only go to our mall for the Bath and Body Works store and haven't been there for awhile so have no idea if it is still open.  It was a franchise store.  The one closest to my house, another franchise, closed quietly years ago.  With the prices of their cards and many of them requiring additional postage to send, and people that don't seem to really appreciate them any more, I just purchase at my local grocery store which sells Hallmark for a few family members,and is a 2 minute drive from me, or the Dollar Tree if I am in that area, or WalmartI'm not adding to the cost of the card, driving 20 minutes out of my way one direction, just for a card.  What I do miss, is the gift options-we just don't seem to have gift stores of any kind any more-maybe giving sweet little gifts for a birth, anniversary, pick me up, congratulation, etc, is becoming passe' as well.  Just a sign of the times.