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Respected Contributor
Posts: 4,416
Registered: ‎02-14-2017

Re: Curious - average age of the QVC customer

I'm in my late 40's.  I outspend my mother at QVC by a large margin.  Most of my circle of friends also shop at QVC.  Mostly their spending is cosmetics, food, and Barefoot Dreams.  I'm plus sized and enjoy buying clothes from QVC.  I don't actually watch much QVC, most of my shopping is done scrolling the app.

Honored Contributor
Posts: 36,947
Registered: ‎03-10-2010

Re: Curious - average age of the QVC customer


@wifey2qt wrote:

What is the average age of the Q customer base? My guess is 70-75 based on the majority of items presented, it seems that most items are geared towards a more "mature" crowd.......

I'm between 55-60 and am starting to feel too young to shop here .... which is really kind of funny LOL ( at least to me ) 

 

 


@wifey2qt I got a big laugh from your post!  If you think you are too young to shop here, I'd bet you are dressing too young for your age and people are talking.  

 

You are at best, and that's being generous, late middle aged.  Really you are "older" and hitting the "elderly" bracket.  Get used to it.  Be thankful to be alive!  It's better than being under the grass, and I don't know of any people getting younger.

 

You make your life by who you are, not what you wear. 

Esteemed Contributor
Posts: 7,523
Registered: ‎10-30-2010

Re: Curious - average age of the QVC customer

I am in that Mid 50's range. I have shopped at QVC since I was in my lower 40"s. I begin shopping here when I use to have a very long commute and I just did not feel like spending my weekends going to stores. 

 

I still enjoy shopping at the "Q" although, on my list for things to improve for 2023 is to decrease the number of purchases that I make.  There is nothing that you can't purchase online anymore so I am not sure about the health of QVC or HSN in the future. 

 

Although, I have gifted my niece and nephew items from QVC which they love, neither one would be caught dead purchasing from a shopping channel.  

Super Contributor
Posts: 357
Registered: ‎12-12-2014

Re: Curious - average age of the QVC customer

Very curious as to why people who don't shop or haven't shopped QVC for many, many years would post on their forum site? 🤔
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Frequent Contributor
Posts: 157
Registered: ‎04-10-2010

Re: Curious - average age of the QVC customer

I am mid 60's and have shopped at QVC since 1988 when I was on bedrest with twins.  I don't watch it on TV, but shop on-line.  I buy a variety of items from clothes to food to jewelry whatever interests me.  I am glad QVC has been around for this long and I bet it will still be in the future.  The boomers was the generation with the most median wealth so it is good marketing strategy to aim towards that generation.

Esteemed Contributor
Posts: 6,166
Registered: ‎03-10-2010

Re: Curious - average age of the QVC customer

I started about 25 years ago. I was still working and the sec. to my boss would wear these beautiful looking clothes, so I asked her where she shopped.  She said most are from QVC. I had never heard of them,  

I brought a couple items, then retired. Wow, you would never know I retired.  

I did volunteer a lot and had a part time job, so I still dressed up a lot.  Since the last few year, not so much. Can't afford it and just shop for beauty items.  Never to old to look beautiful.

Honored Contributor
Posts: 11,372
Registered: ‎02-07-2011

Re: Curious - average age of the QVC customer


@Justshop wrote:
Very curious as to why people who don't shop or haven't shopped QVC for many, many years would post on their forum site? 🤔

Speaking for myself this is the only "social media" site that I go on so it's interesting to me to see what people are talking about.  Have no interest in Facebook, Instagram, etc. etc.  

Honored Contributor
Posts: 13,780
Registered: ‎03-13-2010

Re: Curious - average age of the QVC customer

Turned 60 this year. I started shopping Q in the late 90s.
I used to buy beauty, skincare, clothing, jewelry, food, housewares, Christmas decorations, etc. Cut way back several years ago to save money. I've purchased only 2 items in 2022. If I see something I really love I will still purchase from Q, but generally, I can find what I need and want at other retailers for less money. 

Honored Contributor
Posts: 13,780
Registered: ‎03-13-2010

Re: Curious - average age of the QVC customer


@Justshop wrote:
Very curious as to why people who don't shop or haven't shopped QVC for many, many years would post on their forum site? 🤔

@Justshop 

I don't shop at the Q as much as I used to; only bought a couple things this year. I like to come here to talk about various topics. There are lots of threads on this forum, and some have nothing to do with products the Q is selling. 

Honored Contributor
Posts: 40,698
Registered: ‎05-22-2016

Re: Curious - average age of the QVC customer

Anywhere from the ages of 50 to 80 I would say. Average of that is 65.