Beauty

[monicakm]

This isn't about QVC.  I don't watch it.  There has been a very obvious shift in the advertisement industry in the few years to use models that are less than super beautiful.  Models that are a more identifiable to the masses.  Do you prefer that or would  you rather see the mostly attainable beauty hawking your d/w detergent?  Instead of flipping a page in a magazine and seeing flawless skin, straight gleaming white teeth that we know have been photoshopped, etc, or do  you like seeing imperfections (a few blemishes, one eye larger than the other, a crooked nose? IOW, REAL life?

This is just something I pondered while putting on full face of makeup to go thru the pharmacy DRIVE THRU in a few minutes

[Goldengate8361]

Beauty, my friend, is in the eyes of the beholder. Personally, I find more everyday, typical looking women or models to be Much more attractive than any exotic super model, anorexic-looking female. So called imperfections In non-model women are beautiful.

[mom2four0418]

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@Goldengate8361 wrote:

Beauty, my friend, is in the eyes of the beholder. Personally, I find more everyday, typical looking women or models to be Much more attractive than any exotic super model, anorexic-looking female. So called imperfections In non-model women are beautiful.

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I agree, but just one important point. No one can tell from looking at a person whether or not they have an eating disorder. And, people with anorexia come in all sizes. 

[monicakm]

@Goldengate8361 

Well stated and thank you for your input.  

[GenXmuse]

I like the trend.  With all the filters used in social media and elsewhere it's easy to forget what a normal person looks like.  I prefer distinctive features and find a "flaw" to be much more intriguing that perfectly symmetrical, plastic face. 

[Foxxee]

I prefer professional models. 

The reason tall, thin models have been used is because clothing hangs better on them.  I don't care if they have been photoshopped, I'm looking at the clothing and how it looks, not them.   

If clothing doesn't look good on the model on-air, I don't buy it.  I'd rather see it on a hanger without models who don't look good.  

[monicakm]

@GenXmuse 

Thank  you

[monicakm]

@Foxxee 

Thank you

[CatsyCline]

Ads for Household products never used "glam models".  They always used girl nxt door types.

As for the others, makes no difference to me. They will always use [mostly] young models to advertise makeup and skin care.

More and more advertising uses non-binary models.

[phoenixbrd]

Your answer might depend on your body type.  Have you ever ordered clothing modeled by a size xxs and you are an xxl.  It just won't look the same....I'm on team have different sizes modeling a piece of clothing so you will have a more realistic fit/idea of what it will look like on your body type.

A business is looking at the bottom line, money. Predominately the perception is that a "glam" model will sell more clothes etc.  More progressive companies are beginning to use more diverse models...just another selling strategy.