Beauty

[Mysticmom]

I really don’t get it! Isn’t HSN just redundant at this point? And why does a brand like Tweak’d seem so much more appealing when it’s on the Q? Maybe I just answered my own question🤔

[Grouchomarx]

---

@Mysticmom wrote:

I really don’t get it! Isn’t HSN just redundant at this point? And why does a brand like Tweak’d seem so much more appealing when it’s on the Q? Maybe I just answered my own question🤔

---

That is funny, I thought the same thing about Tweak'd!!  I think Q has better studios and better lighting.  Makes everything and everyone look better and more appealling.

[Lipstickdiva]

I've been wondering this for months now.

I still predict they are going to merge the 2 networks into 1.  Maybe they will do what Evine is doing with the LA studio and broadcast sometimes from Florida and sometimes from PA.  

[erica g]

Funny you should bring this up because I was thinking the exact thing.  It seems like brand overkill.  Waiting for Josie Maran to show up on HSN next

[Shelbelle]

I am not interested in seeing the same products on both networks, it makes me feel like I am watching a TV rerun, one or the other ,  I agree, they will endup merging into one network. 

[Mysticmom]

@erica g, And that’s exactly what I was thinking! If Josie shows up on HSN, that will be the end 😂

[kitcat51]

I have over the air TV & only had the Q, HSN was added last year...not everyone has both channels or shops both. Crossovers aren't a big deal because most items sold except for their in-house brands can be purchased everywhere...very little on shopping channels is exclusive. I get a kick out of people who think buying from the Q instead of HSN is a step up, high brow...it's too funny. 

[Johnnyeager]

It is to increase exposure to a larger audience.

Not everyone watches both channels, even if they receive both.

And a very small number of total customers buy from both, for whatever reason.

From a November 2018 Qurate presentation to investors (for fiscal 2017)

QVC Only Shoppers: 6.2 million

HSN Only Shoppers:  2.8 million

Customers Shopping at Both:  1.9 million

[MandyG06]

...maybe for people like me that only watch the Q. Kind of like watching your fave local news, or national news shows - you have your favorite network and become loyal to that.

[geezerette]

Also, credit cards.  The Q card only works at QVC (and Zulily now, I think).  I don’t know if HSN has a dedicated card.

And I, for one, don’t want to open another account at another shopping channel.  Up until recently, I only got one or the other of the two channels.  So, I never got in the habit of shopping at both, or Evine either.  There have only been a couple of products that I have been interested in from HSN, but never enough to open an account to buy them.  If they came to QVC, I might.

I’m sure that Qurate’s (QVC’s) marketing strategy will continue to evolve.  None of the retailers can stay static anymore.  If crossover doesn’t bring in enough money, they’ll switch to something else.