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Valued Contributor
Posts: 949
Registered: ‎05-22-2010

Paula Begones team had a video where they explained its not the products that actually fade haircolor as much as the water. Water & the act of washing itself is what strips coloring. Some products can make it happen faster but all hair color will fade no matter what product you use. Unless we find a way to 'wash' hair without water, color will strip. Maybe washing it less often helps? Also, can't recall Chaz say it will never fade at all he just says WEN isn't as stripping as most hair products and prolongs it longer but it will still fade.

Respected Contributor
Posts: 3,706
Registered: ‎06-23-2010

@segrl21 wrote:

Paula Begones team had a video where they explained its not the products that actually fade haircolor as much as the water. Water & the act of washing itself is what strips coloring. Some products can make it happen faster but all hair color will fade no matter what product you use. Unless we find a way to 'wash' hair without water, color will strip. Maybe washing it less often helps? Also, can't recall Chaz say it will never fade at all he just says WEN isn't as stripping as most hair products and prolongs it longer but it will still fade.


 

I, too, have read it's water that actually fades color. 

 

♥ Life is beauty full ♥
Respected Contributor
Posts: 4,043
Registered: ‎04-30-2012

I know wen works for many but wen stripped my color 100%