Beauty

[Kind1too]

Did anyone try this? It's looks like everyone gave it 5 stars. My Sephora doesn't carry it and I wanted to try it in another color. I'm fair and cool, so I don't know if Q's colors would work.

[Tinkrbl44]

Sounds like a hotel chain in the midwest.

[BellaCarro]

On 5/7/2014 Tinkrbl44 said:

Sounds like a hotel chain in the midwest.

Lol, you're right. Sorry, OP, don't mean anything rude or snarky. Where is this brand from?

[Irishrose136]

Item #A256045

Ardency Inn AMERICANA Custom Coverage Concentrate Foundation

QVC Price:

$34.00

Shipping & Handling: $4.47

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[Irishrose136]

Description:

What is it: AMERICANA Custom Coverage Concentrate is a pigment concentrate that adds a natural flesh tone to any moisturizer, turning it into a custom-tinted moisturizer, liquid foundation, or concealer.

Who is it for: Anyone who wants to achieve a naturally flawless-looking complexion. Ideal for all skin types.

Why is it different: AMERICANA Custom Coverage Concentrate eliminates the chance of an unnatural, mask-like effect by providing the exact amount of coverage needed, only where it's needed.

How do I use it: To create your customized tinted moisturizer, add a tiny drop of AMERICANA Custom Coverage Concentrate directly to your daily moisturizer, using the back of your hand as a mixing palette. Mix until tone is uniform and apply over the entire face using fingers, a sponge, or a foundation brush.

To create your customized foundation, first apply AMERICANA Custom Coverage Concentrate as a tinted moisturizer. Then, add a drop of concentrate to your leftover mix and apply only where extra coverage is needed.

From ARDENCY INN.

[Irishrose136]

Ingredients:

Ingredients: Cyclopentasiloxane, Ethylhexyl Palmitate, Calcium Carbonate,
Coco-­-Caprylate, Silica, Polyglyceryl-­-3 Diisostearate, Quaternium-­-90
Bentonite, Microcrystalline Wax (Cera Microcristallina), Trihydroxystearin,
Propylene Carbonate, Polyhydroxystearic Acid, Lecithin, Isopropyl
Myristate, Isostearic Acid, Polyglyceryl-­-3 Polyricinoleate,
Triethoxycaprylylsilane, Zea Mays (Corn) Oil, Polyurethane-­-40,
Phenoxyethanol, Glyceryl Dibehenate, Tribehenin, Glyceryl Behenate,
Polyglyceryl-­-3 Polyricinoleate, Beta-­-Carotene (CI 40800), Titanium Dioxide
(CI 77891), Iron Oxides (CI 77492, CI 77491, CI 77499), Mica (CI 77019).

[Irishrose136]

On 5/7/2014 Tinkrbl44 said:

Sounds like a hotel chain in the midwest.

[shoekitty]

why would anyone name their product that? Do you know what the secret is behind the name?

Thanks!

Shoe

[Irishrose136]

Have no clue about the origins of the name, shoekitty. But the reviews on the q: 10 reviews all 5 stars. Makeupalley: 4.8 out of 5

Sephora sells it. Beauty Bloggers are talking about it like it's a big deal, a very innovative item.

But yes, dumb name. They need a better ad agency or image maker.