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Honored Contributor
Posts: 17,141
Registered: ‎03-09-2010

Makeup Alley Closing

[ Edited ]

The review and forum site is closing down after 26 years, "The closure is attributed to users migrating to social media platforms for beauty reviews and discussions, leading to a decline in the site's relevance."

 

 

 I was a member here for a long time. I liked the fact that we could PM other members. In fact I became online friends with someone who helped me a lot, with beauty products and other things. Our daughters were the same age, and we navigated the early teen years together!

 

I stopped posting frequently when I found these forums. I couldn't keep up with both. My one friend stopped posting. Eventually I stopped all together too. I didn't recognize most of the screen names. 

 

But I have such good memories! I still referred to them, mostly for nail polish reviews. 

 

 Iron Hill, Makeup Alley - two of my favorites, now gone.  Smiley Sad

 

Thank you Elke (I think she was a former flight attendant) for starting this amazing place!

Honored Contributor
Posts: 21,968
Registered: ‎03-09-2010

I remember years ago being on the site quite a bit!! This was a long time ago though. 

Respected Contributor
Posts: 2,740
Registered: ‎03-09-2010

I used Makeup Alley a long time ago.  The brands I was interested in didn't get many  reviews or comments after a while.  I also moved on to other sources for products and reviews.  

Respected Contributor
Posts: 3,883
Registered: ‎08-01-2019

I used them also........and loved the site.  Was just on it several weeks ago. 

Honored Contributor
Posts: 25,307
Registered: ‎03-16-2010

I belong to Makeup Alley too @beach-mom but like you, haven't been there in years.

Trusted Contributor
Posts: 1,971
Registered: ‎03-13-2010

I remember signing up at the beginning. I think I found the link to it on Lipstick Page messageboard. I loved that site, and spent hours reading it daily. I recall Hara owned it, at least in the beginning. Did she sell it at some point?

Originally joined board 12-14-2004
Valued Contributor
Posts: 587
Registered: ‎05-28-2010

Re: Makeup Alley Closing

[ Edited ]

wow i haven't been on there in years, it is gone!  posted sometimes in the haircolor categories. 

Honored Contributor
Posts: 19,428
Registered: ‎03-13-2010

That is too bad.  This place use to be THE place fo makeup advice, etc.  

"A day without sunshine is like, you know, night." - Steve Martin
Frequent Contributor
Posts: 131
Registered: ‎05-12-2010

Thank you for the update. This saddens me as I used to visit faithfully in the past.