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Trusted Contributor
Posts: 1,113
Registered: ‎03-09-2010

It annoys me when I go to look at reviews of a product--like the Doll10 TSV- and other items (see it a lot on Amazon) and the majority are incentivized.  I just looked at the Doll10 TSV to get opinions and the first two pages were all incentivized.

 

I guess at least it is posted that the person was incentivized instead of hiding that fact.

Honored Contributor
Posts: 10,032
Registered: ‎03-30-2014

Re: Incentivized

[ Edited ]

Absolutely the worst.  In fact it tells me the product is a dud and I keep away when I see it.

 

ETA  Don't you love it when 100% of the participants saw a dramatic improvement of whatever.  

Esteemed Contributor
Posts: 7,482
Registered: ‎01-25-2023

" in the United States, the Federal Trade Commission (FTC) requires that any material connection between a reviewer and a brand—such as free products, payment, or discounts—must be clearly and conspicuously disclosed."

 

I'm glad to know that someone was paid to do the review.

The littlest feet leave the biggest foot prints on our hearts . . . Lynn
Honored Contributor
Posts: 28,862
Registered: ‎10-03-2011

Why is it a problem?  I don't know if it's a legal obligation but I do think it's commendable that the reviews are notated as such.  

 

All an incentivized review is, is that the recipient is leaving the review in exchange for something - free product, discount code, using a loyalty points program, etc.  The recipient is not being paid for a positive review.  They can say the item was junk if they believe so.  

Honored Contributor
Posts: 28,862
Registered: ‎10-03-2011

@We rescue cats wrote:

" in the United States, the Federal Trade Commission (FTC) requires that any material connection between a reviewer and a brand—such as free products, payment, or discounts—must be clearly and conspicuously disclosed."

 

I'm glad to know that someone was paid to do the review.


Thanks for the clarification, @We rescue cats 

Valued Contributor
Posts: 570
Registered: ‎05-20-2025

I've done a couple of incentivized reviews and I was totally truthful in them. The only incentive was getting sent the product. 

Trusted Contributor
Posts: 1,113
Registered: ‎03-09-2010

@Still Raining I think that often, this incentivized method seeking reviews is for a brand new product. Like I stated................at least it is full disclosure instead of hiding it.

Trusted Contributor
Posts: 1,113
Registered: ‎03-09-2010

@JeanLouiseFinch And I did note in first post that at least it is not hidden. I looked at the TSV under items on air and all the reviews were incentivized. 

Honored Contributor
Posts: 43,286
Registered: ‎05-22-2016

Re: Incentivized

[ Edited ]

Not in all cases but I think when some people receive free products to review, they tend to lean towards more positive remarks about the products they got rather than giving a bad review of the free product. But on the other hand I very much appreciate those who do give their honest reviews. I just don't believe that everyone does that in reality.

Respected Contributor
Posts: 2,533
Registered: ‎07-29-2012

@JeanLouiseFinch 

 

Unfortunately to me I rarely see an incentivized review that is bad.