Cerave, AcneFree, and Ambi to be sold to L'Oreal

TY · ‎03-10-2010

Valeant Pharmaceuticals is selling off Cerave, AcneFree, and Ambi to L'Oreal for $1.3 billion dollars.

From the Business of Fashion website:

https://www.businessoffashion.com/articles/news-analysis/valeant-to-sell-skincare-brands-to-loreal-f...

ValuSkr · ‎03-15-2014

Cerave is good stuff. Though I wish I knew how to pronounce it.

jackthebear · ‎03-11-2010

@ValuSkr wrote:
Cerave is good stuff. Though I wish I knew how to pronounce it.

Me too

And I don't care that loreal is buying it

expecting usual litany of threads on this topic

Scooby Doo · ‎03-14-2010

@jackthebear wrote:
@ValuSkr wrote:
Cerave is good stuff. Though I wish I knew how to pronounce it.
Me too
And I don't care that loreal is buying it
expecting usual litany of threads on this topic

The commercials pronounce it Ser Ah Vee

jackthebear · ‎03-11-2010

Thanks
That's what I thought
I have never seen any ads for it

winamac1 · ‎12-29-2010

I call on Dermatologists and Rheumatologists for a product I promote. Cereva is a great line and the derms love it. I have eczema and I use it--fragrance free, etc. Their face wash is great in the white/green bottle.

"friends don't let friends drink white zinfandel"

scatcat · ‎03-15-2010

L'Oreal skin care is too perfumey for me. I hope they don't change Cerave in any way shape or form

Montana · ‎03-09-2010

I think bad feelings about this kind of sale are because formulas are usually changed, seemingly for profit and not for product improvement.

TY · ‎03-10-2010

I'm glad that Valeant is selling Cerave to L'Oreal as L'Oreal owned companies do make nice sunscreens. Valeant may be a Canadian company but they have never bothered bringing their physical sunscreens to Canada -- the ones with zinc oxide and titanium dioxide -- I always buy those in the U.S. Maybe L'Oreal will change that.

I do like that Cerave leaves out fragrances and coloring from their products and that the prices are reasonable. I recently bought a tube of their intensive stretch mark cream at Winners but I'm just using it as a moisturizer on my face and body in this dry weather. I think it's a discontinued item which is why it's likely at Winners.

FUTURE · ‎04-11-2010

@scatcat wrote:
L'Oreal skin care is too perfumey for me. I hope they don't change Cerave in any way shape or form

I certainly hope so, too, but I doubt they will. Cerave has too big a following and recs by derms, etc. I think they would be shooting themselves in the foot if they did!