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Honored Contributor
Posts: 10,317
Registered: ‎03-09-2010

Re: Beekman sells it's company !!!

My saying is....leave the goats alone!

Respected Contributor
Posts: 2,664
Registered: ‎03-20-2010

Re: Beekman sells it's company !!!

Better stock up now on the products you like, because we know what happens.... Everything changes quality, and not for the better! 

Respected Contributor
Posts: 4,602
Registered: ‎08-28-2010

Re: Beekman sells it's company !!!


@MW in Iowa wrote:

Another one bites the dust. It was bought for 92 million by Eurazeo. Doesn't sound like that much considering It sold for 1 billion. 


From WWD via Yahoo:

 

Eurazeo Brands has acquired a controlling stake in Beekman 1802, a microbiome-focused skin care brand centered around goat milk.

 

Eurazeo invested $62 million in the company, alongside co-investors Cohesive Capital Partners and the Cherng Family Trust. In total, $92 million was invested.

Contributor
Posts: 32
Registered: ‎12-09-2015

Re: Beekman sells it's company !!!

Not surprised at all.  The goats were always the schtik, they pumped up range of products as fast as possible and took big marketing branding tips from Martha Stewart. Not impressed with the product and goat branding.  Love real goat milk products but this brand was always about the gloss, not the depth. 

Contributor
Posts: 32
Registered: ‎12-09-2015

Re: Beekman sells it's company !!!

Don't worry, the goats were just for show.

Esteemed Contributor
Posts: 5,929
Registered: ‎06-06-2019

Re: Beekman sells it's company !!!

UH OH.  Farmer John will need to find another job.

Esteemed Contributor
Posts: 7,769
Registered: ‎03-09-2010

Re: Beekman sells it's company !!!

Well, I have enough of Beekman to last me a couple of years, so I'm not worried about buying any more.

 

It makes me wonder, if this is why they said during recent shows that they wouldn't be able to offer the bounty boxes (for the prices) that they have in the past.

 

Brent and Josh say in the article that they will be staying on with the company, but how long will that last?  And how much say will they have over anything, if they're not the majority investment partners?

 

Also, they said that it was nice that it was two women who came to talk to them.  But take a look at the company's info:  it's still mostly "middle-aged men" at the top.

 

I'll watch to see what happens and how the presentations change in the coming year.  I'm also concerned about the talk of "global markets".  If they go into somewhere like China that demands animal testing, I'm out.

Valued Contributor
Posts: 892
Registered: ‎03-09-2010

Re: Beekman sells it's company !!!

China is where the big money is. Nothing in America anymore.

Honored Contributor
Posts: 24,098
Registered: ‎07-21-2011

Re: Beekman sells it's company !!!

@MW in Iowa    How did 92 million turn into 1 billion?

kindness is strength
Super Contributor
Posts: 276
Registered: ‎11-18-2010

Re: Beekman sells it's company !!!

I believe in 2019 I said to them that they would sell their company one day. That didn't take long. Better stock up because the products will change for sure. Wonder why they didn't post this on their page. Hmm