I saw one last night on Hallmark Movies and Mysteries.
If I didnt know what QVC was, I sure wouldn't be interested in finding out.
The ad was flashes of hosts and people who sell, several names I do not know who they are.
There was nothing in that ad for me to say "hey, what's this all about, I'll go look".
To me, the people who put that ad together is way off, looked like groups of people who are having parties/gatherings and talking not a channel that sells product.
I would take a whole different approach, but what do I know, apparently they are doing finel