@software: Thanks!
It's never shown, yet seems to be what I was looking for. No video.

What is it: A texture balm stick perfect for short, spiky styles. Adds texture and definition to any look. Great for adding moisture to ethnic hair.
Who is it for: All hair types.
Why is it different: Create a sexy disheveled look--an edgy, spiky style for short hair or a relaxed and loose look for longer tresses--with this versatile finishing-stick pomade. Add definition, separation, and texture to different hair types while providing hold and a touch of shine.
How do I use it: Use on dry, styled hair. Rub stick onto palms and apply suggested amount to mid-shaft, ends, or specific pieces. For extra hold, combine hair spray and texture balm by spritzing palms with hair spray before application. For short hair, apply with hands or directly with the stick for a textured/disheveled look. For fine hair, apply two to four strokes directly to your palms and spritz with your favorite hair spray to create texture without weighing down the hair. For medium to coarse hair, apply four to eight strokes with or without hair spray, depending on desired results. For coarser, curly, ethnic hair, apply six to 12 strokes or more to help tame, hydrate, and control frizz, waves, or curls.
From WEN by Chaz Dean.