I hope they are not replacing Northern NIghts either (now that Linda Davies has left that brand as it's ambassador).
In the past, I purchased two different sets of Home Reflections sheets. Both fitted sheets tore. One ripped at the vertical elastic seam at one corner. Not a small rip, but completely off the seam. The other, months later in my second try with the sheets, tore at the horizontal bottom seam of the elastic. Each set had been washed only once.
I'd rather not try this brand again.
Plus, I'm odd anyway -- I love 100% bamboo sheets. The silkiness is luxurious, and the sheets remain like new wash after wash. I have a Northern NIghts set, and a set (much more expensive) from Cozy House. When my 97 yr. old mom stayed with me for 6 weeks during the holidays, she asked for a set to be sent back to my sister's house where she lives.