I take it the Aroma360 is one of his investments?
I saw him awhile back on Kelly & Ryan and he is passionate about teaching kids about handling money. He had a childrens book about it. He said even his youngest had figured out how to make money doing things and saving up to get the things she wants.
However, I remember one of the investments he made on Shark Tank I thought was crazy. It was a raccoon-proof garbage can cover. It basically looked like a big shower cap. If that's raccoon proof those people either have really lazy or stupid raccoons.