TV and Movies

[gardenman]

Social media makes these houseguests into "influencers." Nicole has over 183,000 followers on Twitter, so advertisers know they can give her stuff and she'll promote it to her followers. If even just ten percent of her followers act on what she promotes, the company wins. It's why people like her keep coming back on shows like Big Brother. She gains followers each time she's on and that makes her more valuable to sponsors.

You can get very wealthy building a large social media following these days. Multiple YouTubers have incomes of over a million dollars a year just from YouTube. Nicole made enough from her endorsements to be able to stop working as a nurse and make a better living endorsing stuff. The problem they all face is there are always new, younger, prettier, influencers coming up behind them. The lifespan of influencers is pretty similar to that of fashion models. They're hot for a bit then their audience moves on to someone else. 

When Nicole was caught laughing at Ian it sent her into a panic as she was afraid it would cost her some support. (It did.) She's been in damage control mode since then to try and rebuild her image. 

You can go from being a powerful influencer to a nobody very quickly these days. You can make a very good living just talking about products sponsors give to you, but then when they find out the sales aren't there, they move on to someone else.

[Pantsonfire2]

@gardenman ...  that's incredible ...  I had no idea a summer reality show could create a career ...  I have never checked her Facebook but will now just out of curiosity.  Thank you ...  thank you Gardenman !!  

[gardenman]

@Pantsonfire2 

Social media careers can be very profitable. Rosanna Pansino went from an aspiring opera singer who liked to bake and popped some baking videos up on YouTube. Her audience grew and she now has eleven million followers. In general, YouTube pays content creators around a dollar for every thousand views. So, with eleven million viewers Rosanna can safely bank $11,000 for every video she makes. She typically makes a couple of videos a week so you're looking at around $22,000 per week. That's a million plus dollars per year just from YouTube. She has her own baking product lines, merchandise, and more. It's believed she makes $2.5 million a year in total. 

The Ezarek sisters (Justine/iJustine, and Jenna) make enough off YouTube to be able to afford their own videographer and both live in very nice homes.

My favorite YouTuber is Jasmin/jazzybum from England. She's not as successful as the rest mentioned, but she does very well. She just did a video where she made a combo cake using six different cake mixes mixed together to see how it would taste. (Not great.)

Linus Sebastian of Linus Tech Tips has a whole media group. He has ten million YouTube subscribers and a fairly large net worth.

For every successful YouTuber there are thousands/millions in obscurity who might only get ten views a month. If you get lucky and can build an audience you'll do very well, but it's not easy and a whole lot of luck is involved.

[CLHS68]

I guess that is why Antionella is doing You Tube videos since QVC let her go.