Older women were more attracted to home shopping; therefore QVC was wise to carry products they were interested in: however, this company has taken a different direction and is targeting Millennials.
Since you have been a long time shopper, you would have noticed during the past year many more designer Levi's type jeans, the traditional style jeans that older women say they have difficulty with fit. The main reason for Diane Gilman's DG2 on HSN.
Also, a lot of athleisure clothing and more styles of athletic type sneakers.
The introduction of more puffer...what I call fluffy coats....casual coats with down or polyester filling. I have seen a lot of this style on college campuses.
QVC carries more backpacks now.
I'm seeing more bohemian and other trendy styles.
I will agree with you on most of the shoe styles. I wouldn't wear most of them as a 20 something or now that I'm older; however, there's Frye, Miz Mooz, Fly London, and Softinos that might be attractive to Millennials.
I remember Susan Graver being sold in department stores. Always thought her styles were for working women in all age groups.
As for Denim & Co, most definitely all age groups.
I'm still trying to figure out where Logo fits in...young or older.
Don't know what type of bras Millennials wear that are so different from Breezies. They are pretty standard types of bras. Other brands are being carried now online.
I agree much of the clothing QVC sells on air looks the same, same styles, same designers, repeatedly. It's a common complaint here.
As for beauty, rarely watch. All of them say their miracle creams and makeup work better than others. Also, too much of it on air.
I think it's a mistake to give hosts their own programs. They are not the reason I would watch or buy anything. I also don't like pairing them. Often they are not compatible with each other.
I do think since it's on TV, home shopping should be entertaining in some way. It's a reason to tune in and hang around; however, instead QVC is often irritating causing shoppers to change the channel. If they aren't watching, they aren't buying.