wrote:
I've never heard of Wamsutta and don't know how to pronounce it. Yes, it would be appropriate if people correctly pronounced the name of a person or product. I just don't understand why people get worked up over something they can't control.
I wouldn't exactly called it worked up.
I would call it making a point.
QVC is selling a line of products that has been in existence for over 100 years and while I'm sure some aren't familiar with the brand, it has been well known in the textile industry. I have had Wamsutta sheets and towels for many decades.
QVC capitalizes on the fact that a company has a long history, and uses that as part of their sales pitch. Even though this is supposedly the first time Wamsutta has been at Q, they totally embarrass themselves when multipe hosts, many many times, mispronounce the company name (not to mention the vendor's), even after the vendor says it repeatedly in front of them.
QVC is a company that wants to pride themselves on being above the others. They pride themselves on giving the customer what other retailers no longer do....product knowledge, quality, and time to explore and understand the product and the brand.
Well, in not knowing the company's name, the vendor's name, and not just once mind you, but all day long in the presentations, and over and over and over in those presentations, they fall short of their goals and their mission.
So I don't suppose a post on a community board in that company's suggestion box can 'control' anything, but it can bring to the attention of the powers that be, that customers notice these things, and find it inexcusable.
It does indeed lead to a lack of trust. If you can't pronounce the brand because you didn't prepare, how could you expect me to believe the sales pitch you give about it? If the hosts didn't learn the name, I don't really think they learned the product, it's manufacturing processes, how it differs from other brands or types of this item, how it will last, and all the other things we tune it to presentations to learn.
One of the reasons QVC has been so successful is that people get to 'see and experience' the products, have questions answered (you know, like back in the day when you went to a store and the clerks actually knew the products and would actually sell them to you), and get a detailed explanation of the products features, composition, past sales, longevity etc.
But when multiple hosts can't even get the name brand right, it kind of undermines the entire experience, and that in turn effects sales.
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