I too think Vera Bradley is a company whose ship has sailed. VB's popularity seemed to peak back in the late 90's - early 2000's when the biggie in home décor style was country cottage and shabby chic. Those large floral prints of VB bags fit right into the cabbage rose decade. The days of painted furniture and soft pastels like mauve, pale blue, yellow and cream are on the way out, as more sophisticated contemporary designs catch the eye of today's young adults. I have several VB patterned bags in my closet, but I find myself always carrying the solid microfiber or the simplest non-floral patterns. I live in a neighborhood of retirees, so I do see VB floral bags here and there. The younger girls I know (hair stylist, trainer, dentist, medical workers, young moms) wouldn't be caught dead carrying an "old lady" Vera bag. Just my observation. I love the light weight and multi pockets of Vera bags, so I'm hoping for more colors in microfiber. I used to be a Coach/Dooney gal, but the weight of those larger leather bags is just not for me. I also enjoy changing out my bags with the seasons, and the reasonable price of Vera bags allows me to do so. If I pay $500 for a Coach, you can bet I'll need to carry it till the coffin closes.